influence : The Psychology of Persuasion

4.18 (80,252 ratings by Goodreads)
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"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
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Product details

  • Paperback | 336 pages
  • 135 x 203 x 21mm | 295g
  • HarperBusiness
  • New York, United States
  • English
  • Revised ed.
  • 006124189X
  • 9780061241895
  • 181

Review Text

For markters, this book is among the most important books written in the last ten years. Journal of Mariketing Research
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Review quote

For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology
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About Robert B. Cialdini

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
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Rating details

80,252 ratings
4.18 out of 5 stars
5 47% (37,403)
4 33% (26,300)
3 15% (11,753)
2 4% (3,189)
1 2% (1,607)

Our customer reviews

I know it's a paperback book when I ordered it, but when it came by, the words were rather small in my opinion (I'm in my mid twenties). There is also dead space along the sides of the page. So every page is chock full of words on off-white paper. I say this because I bought the e-book first, I loved the book, then I bought an actual book as a gift. I could adjust the e-book's font size of course, which I always do. The book is very detailed, a bit of a medium difficulty to read, but if you complete it, it will give you a lot of new insights about the psychology of influence. Turned out that the other person could not use this book anyway, his eyes could not read it comfortably. Great book, but the way they printed these paper backs... not so more
by Joce-lyn Mitsuki
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by Masha
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