1. Categories:
  2. Psychology
  3. Behavioural Economics
  4. Behavioural Economics
  5. Management: Leadership & Motivation
  6. Sales & Marketing
  7. Market Research
  8. Advice On Careers & Achieving Success
  9. Popular Psychology
  10. Assertiveness, Motivation & Self-esteem
influence

influence : The Psychology of Persuasion

 4.2 (128,285 ratings by Goodreads)
By (author) 

List price: SFr. 19.01

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
show more

Product details

  • Paperback | 336 pages
  • 135 x 203 x 21mm | 278g
  • Harper Business
  • New York, United States
  • English
  • Revised ed.
  • 006124189X
  • 9780061241895
  • 179

Other books in this series

Crossing the Chasm, 3rd Edition
14%
off
14%
off

Crossing the Chasm, 3rd Edition

Geoffrey A Moore

28 Jan 2014

Paperback

SFr. 18.93  SFr. 22.02

Save SFr. 3.09

SFr. 18.93  SFr. 22.02

Save SFr. 3.09

Add to basket
The Essential Drucker
12%
off
12%
off

The Essential Drucker

Peter F Drucker

27 Jun 2011

Paperback

SFr. 15.71  SFr. 18.01

Save SFr. 2.30

SFr. 15.71  SFr. 18.01

Save SFr. 2.30

Add to basket
In Search of Excellence

In Search of Excellence

Thomas J. Peters

20 Mar 2011

Paperback

SFr. 17.50

SFr. 17.50

Add to basket
Swim with the Sharks without Being Eaten Alive
6%
off
6%
off

Swim with the Sharks without Being Eaten Alive

Harvey B. Mackay

20 Mar 2011

Paperback

SFr. 15.97  SFr. 17.01

Save SFr. 1.04

SFr. 15.97  SFr. 17.01

Save SFr. 1.04

Add to basket
Inside the Tornado

Inside the Tornado

Geoffrey A. Moore

20 Mar 2011

Paperback

SFr. 18.63

SFr. 18.63

Add to basket
Rengineering the Corporation

Rengineering the Corporation

Michael Hammer

10 Oct 2006

Paperback

SFr. 18.70

SFr. 18.70

Add to basket
Focus

Focus

Al Ries

13 Dec 2013

Paperback

SFr. 24.34

SFr. 24.34

Add to basket
The Leadership Engine

The Leadership Engine

Noel M. Tichy

24 Jul 2007

Paperback

SFr. 19.55

SFr. 19.55

Add to basket
Indecent Exposure

Indecent Exposure

David McClintick

07 Nov 2006

Paperback

SFr. 17.90

SFr. 17.90

Add to basket
Control Your Destiny or Someone Else Will

Control Your Destiny or Someone Else Will

Noel M Tichy

13 Dec 2013

Paperback

SFr. 39.95

SFr. 39.95

Add to basket
Reinventing Leadership
6%
off
6%
off

Reinventing Leadership

Warren G. Bennis

20 Mar 2011

Paperback

SFr. 15.97  SFr. 17.01

Save SFr. 1.04

SFr. 15.97  SFr. 17.01

Save SFr. 1.04

Add to basket
  1. Categories:
  2. Psychology
  3. Behavioural Economics
  4. Behavioural Economics
  5. Management: Leadership & Motivation
  6. Sales & Marketing
  7. Market Research
  8. Advice On Careers & Achieving Success
  9. Popular Psychology
  10. Assertiveness, Motivation & Self-esteem

Back cover copy

Influence, the classic book on persuasion, explains the psychology of why people say yes--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
show more

Review Text

"Influence," the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
show more

Review quote

For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology
show more

About Robert B Cialdini, PhD

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
show more

Rating details

128,285 ratings
4.2 out of 5 stars
5 48% (61,333)
4 32% (41,314)
3 14% (18,134)
2 4% (4,772)
1 2% (2,732)

Our customer reviews

I know it's a paperback book when I ordered it, but when it came by, the words were rather small in my opinion (I'm in my mid twenties). There is also dead space along the sides of the page. So every page is chock full of words on off-white paper. I say this because I bought the e-book first, I loved the book, then I bought an actual book as a gift. I could adjust the e-book's font size of course, which I always do. The book is very detailed, a bit of a medium difficulty to read, but if you complete it, it will give you a lot of new insights about the psychology of influence. Turned out that the other person could not use this book anyway, his eyes could not read it comfortably. Great book, but the way they printed these paper backs... not so great.show more
by Joce-lyn Mitsuki
very detailedshow more
by Masha
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X