iPhone and iPad Apps Marketing

iPhone and iPad Apps Marketing : Secrets to Selling Your iPhone and iPad Apps

3.11 (34 ratings by Goodreads)
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Description

<P>This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.</P><P style="MARGIN: 0px"><B>The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!</B></P> <P style="MARGIN: 0px">There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. <I>You need to market it effectively. </I>Don&rsquo;t know much about marketing? Don&rsquo;t worry: This book gives you all the tools you&rsquo;ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who&rsquo;ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!</P> <P style="MARGIN: 0px">&nbsp;</P> <P style="MARGIN: 0px"><B>You&rsquo;ll Learn How To</B></P> <UL> <LI>Identify your app&rsquo;s unique value, target audience, and total message</LI> <LI>Understand the App Store&rsquo;s dynamics and choose the right strategy to cut through clutter</LI> <LI>Set the right price for your app</LI> <LI>Get App Store and third-party reviewers to recommend your apps</LI> <LI>Write effective press releases for your apps and time your publicity for maximum effectiveness</LI> <LI>Blog about your app and get the attention of influential bloggers</LI> <LI>Use Facebook, Twitter, and other social media to generate word-of-mouth buzz</LI> <LI>Use promotions and cross-marketing, just like professional marketers do</LI> <LI>Build an audience that will buy your next app, too!</LI></UL>
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Product details

  • Electronic book text | 313 pages
  • United States
  • English
  • 0789744880
  • 9780789744883
  • 1,876,873

Rating details

34 ratings
3.11 out of 5 stars
5 9% (3)
4 21% (7)
3 47% (16)
2 21% (7)
1 3% (1)
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