McDonald's
Ahorra
6%

McDonald's : Behind The Arches

4.14 (1,278 opiniones de clientes de Goodreads)
By (author) 
4.14 (1,278 opiniones de clientes de Goodreads)
Envío gratis Entrega estimada a United States en 6-9 días laborables.

¿La dirección de tu pedido no está en United States? Click aquí.
Haz tu compra ahora para recibir tu pedido antes de Navidad en the United States Haz tu compra ahora para recibir tu pedido antes de Navidad en the United States

Descripción

Perfect for fans of The Founder, this is the real-life story of the world's premier entrepreneurial success. The growth of McDonald's worldwide continues to astonish. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonald's has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods. Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
ver más

Detalles del producto

  • Paperback | 496 páginas
  • 152 x 229 x 28mm | 488g
  • Bantam Books Inc
  • NY, United States
  • English
  • Revised
  • Revised edition
  • illustrations
  • 0553347594
  • 9780553347593
  • 28,561

Flap copy

McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since "McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
ver más

Back cover copy

McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.
ver más

Opiniones de clientes

(1,278 opiniones)
4.14 de 5 estrellas
5 42% (539)
4 37% (474)
3 15% (198)
2 3% (44)
1 2% (23)
Opiniones de clientes de Goodreads
Goodreads es el sitio más grande del mundo para lectores con más de 50 millones de opiniones. Te mostramos millones de opiniones de clientes de Goodreads en nuestro sitio web para ayudarte a seleccionar tu siguiente libro. Cerrar X