eBusiness Technology Kit For Dummies

eBusiness Technology Kit For Dummies

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"Kathy and Jon show you how to make technology work for your business, even if you're still confounded by computers." Paul Orfalea, Chairperson Emeritus, Kinko's Tools to assess your business technology needs on CD-ROM! Harness today's technology to boost productivity and increase profits Avoid the top ten mistakes small businesses make when it comes to technology You need technology in today's business world to keep in touch with your customers and stay ahead of your competitors. This guide will help you assess your company's procedures from a technology perspective, from identifying various types of information that exists within your company to tracking how that information flows in your daily operations. all this on the CD-ROM Trial versions of Microsoft Publisher and FrontPage 2000 Microsoft Small Business Video Case Studies Author-created files, including The Business Owner's Guide to Tech Lingo and Tech Prep Questionnaire PC running Windows 95 or later or a 68040 Power Mac running OS 7.5.5 or later. See About the CD Appendix for further requirements and details.
Special Offer Microsoft(R) bCentral Drive your business forward Sign up for the service for six months and receive a free domain name See inside for details. Discover how to: Develop a technology strategy Speed up business production and transactions Work effectively with technology consultants Become a paperless office Leverage electronic services, such as e-mail and the Internet Get smart! www dummies.com
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Product details

  • Paperback | 298 pages
  • 182.88 x 233.68 x 22.86mm | 589.67g
  • John Wiley & Sons Inc
  • Hungry Minds Inc,U.S.
  • Foster City, United States
  • English
  • 0764552619
  • 9780764552618

Table of contents

Introduction. PART I: Getting Started. Chapter 1: Getting Your Business in Shape for a Digital World. Chapter 2: Determining Your Company's Vision and Mission. Chapter 3: Understanding the Planning Process. PART II: Creating a Technology Strategy. Chapter 4: Understanding Your Business's Operations. Chapter 5: Making Technology Work with Your Business Information. Chapter 6: The Technology Gap: Getting from Here to There. Chapter 7: Planning for the Cost of Technology. Chapter 8: Implementing Your Tech Plan. PART III: Using Technology to Grow. Chapter 9: Using Technology to Win New Customers and Keep Old Ones. Chapter 10: Using Technology to Create a Company Culture. Chapter 11: Using Technology to Form Strategic Alliances. Chapter 12: Using Technology to Develop New Products and Services. Chapter 13: Making E-Commerce Work for You. PART IV: Dealing with Tech Consultants and Other Wild Things. Chapter 14: Understanding Your Tech Consultant Choices. Chapter 15: Hiring and Working with a Tech Consultant. Chapter 16: Crashes, Bugs, Viruses, and Other Nasty Problems. PART V: The Part of Tens. Chapter 17: Ten Buzzwords You Can Use to Test Someone's Tech IQ. Chapter 18: Ten Technology Mistakes Small-Business Owners Make. Chapter 19: Ten Ways to Grow Your Business with Technology. Chapter 20: Ten Ways to Make Your Technology Consultant Love You. Chapter 21: Ten Reasons to Get a Web Address. Chapter 22: The Ten Best Technology Resources on the Web. Appendix A: About the CD. Appendix B: Tech Lingo Guide. Index. IDG Books Worldwide End-User License Agreement. Installation Instructions. Book Registration Information.
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About Kathleen Allen

Kathleen Allen, Ph.D., is an entrepreneur and professor of entrepreneurship at USC. Jon Weisner is a high-tech entrepreneur and technology consultant for the entertainment, technology, and medical industries.
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