E-Business Matters

E-Business Matters

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This book is aimed at all the business managers that sit in board meetings listening to IT strategies, web site development, and think 'What is this all about" Today's managers need to be business managers, and IT managers also, and this book helps them bring the two world's together. It shows how general principles behind some of the ecommerce technology, and where its implication lay. This book fills the need for a combined business and technology resource. It offers introductions on all the major areas of discussion, and whilst making some business assumptions, assumes no technical knowledge. It applies the theory of ecommerce to business and aims to help business make informed decisions regarding ecommerce,
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Product details

  • Paperback | 256 pages
  • 171 x 234 x 14mm | 434g
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • w. figs.
  • 013031191X
  • 9780130311917

Table of contents

Contents About the authors viii Foreword x Acknowledgements xiii Preface 1 PART 1: PUTTING THE 'E' IN BUSINESS 1. The Hype and the Reality The Internet phenomenon Changing technology Increasing income streams Reducing costs Security Resources and skills Legislation and an economic framework Summary 2. A new way of business New ways, new rewards A level playing field Models for e-business The supply chain The change environment Becoming a dotcom E-integration Summary 3. Weaving the Web The business context The World Wide Web Web Infrastructure Implementation considerations The changing face of the Internet Summary PART 2: E-BUSINESS: FROM BEANS TO MARKETS 4. The Technology Engine Information Technology E-business Architecture E-business Integration Application Domains Information Applications Channel Applications Customer and Resource Applications Summary 5. Trust in an e-business world Security & Trust Is your e-business secure? Business Requirement Understanding the risks Security Controls Security Assurance Summary 6. e-Security A new paradigm New Challenges, New Defences Intrusion Privacy Integrity Business Disruption How big is the risk? Summary 7. e-business law and taxation Introduction Establishing and operating a web site Forming on-line contracts Terms of the on-line contract Data Protection Employees' use of the Internet Taxation of e-business Summary 8. E-customers and E-markets Revisiting your approach to marketing The scope for SMe-business The Ps of the marketing mix Winning and retaining e-customers Marketing strategies Summary PART 3: MAKING IT HAPPEN 9. Charting your road to e-business What is strategy? E-business Mission Objectives, Strategy and Tactics Strategy selection Summary 10. Travelling the road Implementing the strategy Approach to implementation The project People Systems Organisation Summary Last word APPENDICES A. Business, Income and Loyalty models B. Sample Internet policy C. What next? D. Glossary INDEX
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