e-Marketing Strategies : The Hows and Whys of Driving Sales Through e-Commerce
Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new ?Rules of the Road' that apply to e-marketing. This book will give those responsible for creating marketing strategies for their e-business an understanding of how to position, price and promote their company to online consumers within the changing nature of the Internet. e-Marketing Strategies is the first book to cover all cutting-edge aspects and give a complete overview of e-marketing including: dynamic pricing, shopping bots, and wireless purchasing.
- Paperback | 320 pages
- 185.42 x 228.6 x 20.32mm | 521.63g
- 07 Nov 2000
- Pearson Education (US)
- Que Corporation,U.S.
- United States
Table of contents
About Frank Fiore
Frank Fiore has been involved with e-commerce from its inception and knows it from both the consumer and merchant side of the equation. He is an established e-commerce expert and author of three books on e-commerce entitled "e-Marketing Strategies" , "The Complete Idiot?s Guide to Starting and Online Business" and "Dr. Livingstone?s Online Shopping Safari Guidebook." He is the Online Shopping Guide for About.com and President of Concurrent Commerce Technologies, an Internet applications service provider specializing in dynamically price-enabling products and services on the Net.