E-Mail Marketing For Dummies
Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.
Helps you map out an e-mail marketing strategy with reachable objectivesSimplifies the process of list-building, message-creation, and results-trackingOffers legal guidance, so you stay compliant with anti-spam lawsShows you how to deliver your message and incorporate social mediaExplains how to track and interpret resultsIncludes the top ten things you should not put in your messages, and much more
Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
- Paperback | 384 pages
- 186 x 234 x 22mm | 557.92g
- 04 Dec 2011
- John Wiley and Sons Ltd
- John Wiley & Sons Ltd
- Chichester, United Kingdom
- 2nd Edition
Other books in this series
02 Nov 2010
29 Jan 2013
25 May 2010
06 Dec 2016
06 May 2013
25 May 2010
09 Aug 2011
09 Oct 2012
17 Nov 2008
02 Dec 2009
01 May 2007
16 Nov 2015
15 Jul 2013
05 Jul 2013
24 Jan 2012
Back cover copy
E-mail marketing can open lots of doors for your business, but it can also open you up to legal scrutiny and spam complaints. This book helps you navigate that tricky landscape and create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you! You'll even learn to analyze how your campaign is working.
Fitting in -- see where e-mail fits into your marketing mix and decide whether to use an e-mail marketing provider
First, the list -- find out how to build a top-quality list of subscribers who will respond to your mailings
Get it through -- construct messages that reach your customers' e-mailboxes
Open me -- use time-tested techniques for prompting your audience to open and read your e-mails
Make it irresistible -- use design elements and relevant content to make your e-mails appealing and professional
Get social -- add social features and involve your Facebook fans and Twitter followers
Just for them -- target e-mails to make them more relevant to your audience
Following up -- use e-mail tracking reports, get open and click-through rates, and use the information to improve your results
Open the book and find:
How not to be a spammer
Ways to get your audience to open your e-mails
Tips for becoming a trusted sender
Valuable elements to add to your e-mails
Subject lines that get noticed
Design strategies for a mobile audience
How to measure conversions and ROI
The ten worst content mistakes
Use e-mail to attract customers and increase business
Build a mailing list and create effective messages
Track the results of your campaign
Develop a strategy that incorporates social media
About John Arnold
Entrepreneur Magazine Online. He is coauthor of
Web Marketing All-in-One For Dummies and
Mobile Marketing For Dummies.
Table of contents
Part I: Getting Started with E-Mail Marketing.
Chapter 1: Adding E-Mail to a Successful Marketing Mix.
Chapter 2: Maximizing Revenue with E-Mail.
Chapter 3: Becoming a Trusted Sender.
Part II: Mapping Out an E-Mail Marketing Strategy.
Chapter 4: Developing Objectives.
Chapter 5: Building a Quality E-Mail List.
Chapter 6: Making Your E-Mail Content Valuable.
Part III: Constructing an Effective Marketing E-Mail.
Chapter 7: Designing Your E-Mails.
Chapter 8: Including Text in Your E-Mails.
Chapter 9: Including Images in Your E-Mails.
Chapter 10: Creating From and Subject Lines That Get Noticed.
Part IV: Sending Specialized E-Mail Campaigns.
Chapter 11: Combining E-Mail with Social Media.
Chapter 12: Designing and Delivering E-Mails for Mobile Devices.
Chapter 13: Automating Your E-Mail Marketing.
Part V: Delivering and Tracking Your E-Mails.
Chapter 14: Tracking Your E-Mail Campaign Results.
Chapter 15: Maximizing E-Mail Deliverability.
Chapter 16: Capitalizing on Clicks and Other Responses.
Part VI: The Part of Tens.
Chapter 17: Top Ten Worst E-Mail Content Blunders.
Chapter 18: Ten E-Mail Marketing Resources.
Appendix: A Sample E-Mail Portfolio.