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Mon, 08 Jun 2009 03:18
Jawbone Press is a leading independent music book publisher based in London and San Francisco. Jawbone was launched in 2007 by the team behind many best-selling Backbeat and Thunder Bay titles, including How To Write Songs On Guitar and Totally Guitar. As well as publishing its own books, Jawbone continues to produce Backbeat-branded books for Hal Leonard.
The Book Depository: What/who do you see as your primary market?
Jawbone: Pop/rock music enthusiasts -- people who read magazine such as Mojo; musicians; guitar enthusiasts.
The Book Depository: What are the principal challenges/opportunities you see at the moment in the business of publishing books?
Jawbone: Challenges -- making well-written, hi-quality books in an ever more competitive market.
Opportunities -- increasing opportunities to promote titles creatively, without resorting to expensive advertising.
The Book Depository: What brings you to the decision to publish a particular title/author?
Jawbone: A few things:
1. A good idea, that seems obvious once you've heard it but which you hadn't thought of before.
2. An author that loves his/her subject.
3. Someone who writes well and can command a lot of knowledge.
4. Belief that there is an audience for that particular book.
The Book Depository: What books are you most proud of having published?
Jawbone: Million Dollar Bash by Sid Griffin and Bowie In Berlin by Thomas Jerome Seabrook are attractively-packaged, well-written books that find new angles on well-known subjects. And they're both selling pretty well.
The Book Depository: What books are you working on right now?
Jawbone: We've got the first ever biography of Metallica bassist and founder, Cliff Burton, who died in the 80s in a road accident, written by noted metal writer Joel McIver; a vast study of the Velvet Underground by Richie Unterberger; the first book about the Walker Brothers, by singer/author Anthony Reynolds.
A little further on we've got the authorized story of Elektra Records, and books about acid folk, Arthur Lee, Elvis, more Dylan and Todd Rundgren.
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