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YouTube : Online Video and Participatory Culture

3.54 (148 ratings by Goodreads)
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Description

YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. First published in 2009, this was the first book to take YouTube seriously as a media and cultural phenomenon. This revised and updated second edition explains how the platform is being used, how it is changing, and why it matters. The new edition reflects YouTube's maturity as a platform and includes more detailed coverage of its institutional and economic contexts, while retaining the discussions of YouTube s relation to wider transformations in culture, society and the economy that made the first edition so valuable. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment.
Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural production and consumption . Rich with concrete examples, the second edition will continue to be essential reading for anyone interested in the contemporary and future implications of online media.
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Product details

  • Hardback | 180 pages
  • 161 x 217 x 17mm | 420g
  • Oxford, United Kingdom
  • English
  • 2nd Edition
  • 0745660185
  • 9780745660189

Back cover copy

YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy.
The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural 'production' and 'consumption'.
Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.
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Table of contents

Preface to the Second Edition
Acknowledgments
1 How YouTube Matters
2 YouTube and the Media
3 YouTube's Popular Culture
4 The YouTube Community
5 YouTube's Cultural Politics
6 YouTube's Competing Futures
Notes
References
Index
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Review Text

"A decade ago, Burgess and Green documented the co-creation by tech innovators, business and the public of an extraordinary platform for participatory culture. Now, they tell the equally fascinating story of how what happened next, in an account that combines rigorous research and rich insights into a hugely influential yet profoundly 'unstable object of study.'"
--Sonia Livingstone, London School of Economics and Political Science

"YouTube examines the participatory conditions that enable consumers of content to become producers, and in so doing, abandon rigid boundaries that have long divined how we understand media content. This book is about the future of media. Read this and forever leave your assumptions about what TV was and might have been behind."
--Zizi Papacharissi, University of Illinois at Chicago
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Review quote

'A decade ago, Burgess and Green documented the co-creation by tech innovators, business and the public of an extraordinary platform for participatory culture. Now, they tell the equally fascinating story of how what happened next, in an account that combines rigorous research and rich insights into a hugely influential yet profoundly "unstable object of study."
Sonia Livingstone, London School of Economics and Political Science

"YouTube examines the participatory conditions that enable consumers of content to become producers, and in so doing, abandon rigid boundaries that have long divined how we understand media content. This book is about the future of media. Read this and forever leave your assumptions about what TV was and might have been behind."
Zizi Papacharissi, University of Illinois at Chicago
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About Jean Burgess

JEAN BURGESS is a Senior Research Fellow in the Creative Industries Faculty and Deputy Director at the ARC Centre of Excellence for Creative Industries & Innovation at the Queensland University of Technology. JOSHUA GREEN works at Undercurrent, a digital strategy firm in New York City, where he is a Research Specialist. He is co-author (with Henry Jenkins and Sam Ford) of Spreadable Media: Creating Value and Meaning in a Networked Society, forthcoming from New York University Press.
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Rating details

148 ratings
3.54 out of 5 stars
5 21% (31)
4 30% (45)
3 34% (51)
2 10% (15)
1 4% (6)
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