YouTube

YouTube : Online Video and Participatory Culture

3.53 (132 ratings by Goodreads)
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Description

YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. First published in 2009, this was the first book to take YouTube seriously as a media and cultural phenomenon. This revised and updated second edition explains how the platform is being used, how it is changing, and why it matters. The new edition reflects YouTube's maturity as a platform and includes more detailed coverage of its institutional and economic contexts, while retaining the discussions of YouTube s relation to wider transformations in culture, society and the economy that made the first edition so valuable. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural production and consumption . Rich with concrete examples, the second edition will continue to be essential reading for anyone interested in the contemporary and future implications of online media.show more

Product details

  • Paperback | 180 pages
  • 167.6 x 242.9 x 19mm | 505g
  • Polity Press
  • Oxford, United Kingdom
  • English
  • 2nd Edition
  • 0745660193
  • 9780745660196
  • 724,570

Back cover copy

YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy.The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural 'production' and 'consumption'. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.show more

Review quote

"Jean Burgess and Joshua Green insightfully weave together an engaging and much-needed cultural narrative of the astonishing new phenomenon that is YouTube with an incisive critique of its rapidly-mythologised yet deeply uncertain transformative potential."Sonia Livingstone, London School of Economics and Political Science"This book is an important and timely contribution to the literature on participatory culture and media. The analyses provide empirical bases for understanding the diversity of YouTube users' practices and sophisticated theoretical consideration of the social, cultural, political, historical and economic contexts in which these practices are situated and which they so often disrupt."Nancy Baym, University of Kansasshow more

About Jean Burgess

JEAN BURGESS is a Senior Research Fellow in the Creative Industries Faculty and Deputy Director at the ARC Centre of Excellence for Creative Industries & Innovation at the Queensland University of Technology. JOSHUA GREEN works at Undercurrent, a digital strategy firm in New York City, where he is a Research Specialist. He is co-author (with Henry Jenkins and Sam Ford) of Spreadable Media: Creating Value and Meaning in a Networked Society, forthcoming from New York University Press.show more

Rating details

132 ratings
3.53 out of 5 stars
5 20% (26)
4 33% (43)
3 33% (44)
2 11% (14)
1 4% (5)
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