Yield Management Through Enhanced Value Creation

Yield Management Through Enhanced Value Creation : Examination of a Regional Tourism Project

  • Spiral bound

List price: US$42.01

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

This report investigates methods to detect and improve value for tourism businesses and for the tourists. The results can assist industry in identifying examples of operations management that can enhance the perceived value of a product/service, but also those areas that are not necessarily key performance variables in the perceptions of tourists. Such results will assist in guiding the capacity for management to understand value from the tourists' point of view and assist in providing those products and services that exhibit quality, value and variety with the aim of enhancing competitiveness and higher levels of tourism yield.This publication is also available for free download from www.crctourism.com.aushow more

Product details

  • Spiral bound | 54 pages
  • CRC For Sustainable Tourism
  • QLD, Australia
  • 1921521619
  • 9781921521614