The Yes Book

The Yes Book : The Art of Better Negotiation

3.8 (21 ratings by Goodreads)
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Have you always got what you wanted from your deals? Have you ever felt under too much pressure when negotiating or wished you had more skills to agree your desired terms? Negotiation is fundamental to our lives; whether it's getting your kids to eat their greens, making your case for a pay rise, or trying to secure a multi-million pound deal for your company. In "The Yes Book", Clive Rich builds on his popular seminar The Secrets of Negotiation and his vast professional experience - including playing an instrumental role in arbitrating a major joint venture between Simon Cowell's Syco and Sony BMG - to reveal top negotiating strategies. By breaking negotiation into its three key elements of Attitude, Behaviour and Process, he helps you learn how to shape, create and close deals. You will discover what your negotiating style is, and how you can apply it to influence others and give yourself the edge. This is the ultimate guide to using the power of negotiation to get more of what you want, in both business and life outside the more

Product details

  • Paperback | 352 pages
  • 136 x 216 x 26mm | 379g
  • Ebury Publishing
  • Virgin Books
  • London, United Kingdom
  • English
  • 0753541092
  • 9780753541098
  • 570,434

About Clive Rich

Clive Rich is a media lawyer, international deal-maker and trouble-shooter. He has played a crucial role in negotiating and brokering more than GBP10 billion worth of global deals for a broad spectrum of clients, including Sony, Apple, the BBC and Simon more

Review quote

"Goes through the mechanics of bidding and bluffing in exhaustive detail without ever being less than enthralling" People Management "Informative and fascinating, the book offers practical advice on how to boost your bargaining power so you hear that little magic word. It's an eye-opening read." -- Ann Pickford Belfast Newsshow more

Review Text

"Goes through the mechanics of bidding and bluffing in exhaustive detail without ever being less than enthralling"show more

Rating details

21 ratings
3.8 out of 5 stars
5 24% (5)
4 38% (8)
3 33% (7)
2 5% (1)
1 0% (0)
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