The Year America Discovered Texas Centennial '36

The Year America Discovered Texas Centennial '36

4.66 (3 ratings by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

"They came, they saw, they liked it," Stanley Marcus recalls of 1936 - the year "the rest of America discovered Texas." That year, in the midst of the nation's depression, the Lone Star State extravagantly celebrated the centennial of its independence from Mexico with fervor, fanfare, and hoop-la. Spawned by pride, patriotism, and a large measure of economic self-interest, the 1936 centennial observances marked a high tide of ethnocentrism in Texas and etched a new image of the state. In 1923 the Advertising Clubs of Texas launched the centennial movement to advertise the state nationally and stimulate tourism and outside investment in the Texas economy. The Texas legislature, responding to a groundswell of patriotism, appropriated $3 million in centennial funding, which the federal government subsequently matched. The state legislature provided for both local celebrations (some 250) and a central exposition. Regional museums, historical restorations, and a statewide historical marker program permanently commemorated the event. The focal point of the celebration was the Central Exposition-a World's Fair-held in Dallas. When Fort Worth staged an unofficial, competing exposition, the slogan was born: "Go to Dallas for Education; Come to Fort Worth for Entertainment." Live radio broadcasts, architectural innovations, industrial progress, and Texas history were showcased in Dallas; Billy Rose's spectacular Frontier Exposition with Sally Rand and the Casa Manana promoted Fort Worth. By the end of the centennial year, America had learned where-and to an extend, what-Texas was. The Lone Star State would never be the same.show more

Product details

  • Paperback | 352 pages
  • 154.9 x 233.7 x 22.9mm | 602.15g
  • Texas A & M University Press
  • College Station, United States
  • English
  • Illustrations, black and white
  • 1585440930
  • 9781585440931

About Kenneth B Ragsdale

Kenneth B. Ragsdale, a researcher and writer living in Austin, conducted more than eighty interviews with key people from the centennial era and scoured state and national archives and private collections in compiling information and gathering photographs for this engrossing story. Ragsdale, who holds the Ph.D. in American studies from the University of Texas at Austin, is the author of several other books and articles on Texas history, including "Quicksilver: Terlingua and the Chisos Mining Company," published by Texas A&M University Press.show more

Rating details

3 ratings
4.66 out of 5 stars
5 67% (2)
4 33% (1)
3 0% (0)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X