Xcelerate : Innovate Your Business Model, Disrupt Your Market

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Xcelerate flips traditional approaches to disruption and innovation. It contains fast, finite frameworks that deliver leaders breakthrough results not just incremental thinking.
The world is full of books that help you innovate from a customer need or a product development perspective, but little has been said and done to show you how to innovate your market - until now. Written from an Australian perspective, Xcelerate includes examples and case studies of leading companies and successful startups alike - such as Amazon Go, Airbnb, Surf Air, McKesson, Atlassian and Netflix
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Product details

  • Paperback | 324 pages
  • 139.7 x 215.9 x 18.54mm | 412.77g
  • Australia
  • English
  • 1925590305
  • 9781925590302
  • 1,456,832

Review quote

In today's climate of fear and uncertainty, never has it been more important to step up to the leadership plate, challenge old thinking and forge new ground. This book will give you the clarity, confidence and courage to do just that.'
Margie Warrell, Bestselling Author of Stop Playing Safe

'Bringing entrepreneurial approaches, which are more commonly used with startups, into the corporate innovation space can challenge the corporate mindset. Xcelerate offers leaders, who want to increase pace in this area, refreshing and new approaches to business model innovation and how to achieve successful launches for new growth units.'
Mike Herd, Executive Director, Sussex Innovation Centre, UK

'Growth is non linear, so we will need jumps in thinking around our business model, our sales model and our whole of business approach. This book sets a new high water mark as an approach to designing new business growth in rapidly changing times.'
Matt Church, Founder, Thought Leaders Global

'You don't wake up a game changer, you become one. Experience, expertise and passion are critical to fuel the pace of business innovation. Rigorous methods and a disciplined approach will maintain the necessary stamina in such a difficult journey. Xcelerate is the recipe to succeed in innovative transformation. It's a must-read for those who wish to play their part in disrupting their industry.'
Matthias de Ferrieres, CEO, Insurance Republic, Stark Group

'As we evolve in the 21st century we have no choice but to innovate beyond conventional thinking. Paul educates the market, but also pioneers a new way of thinking that will propel your company forward. I know from personal experience that he is not your average business consultant. Quite frankly there is nothing average about Paul. He writes with wisdom far beyond his years. So if you're interested in being leading edge then read this book and adopt the teachings. It will give you market advantage far beyond the norm.'
Sally Anderson, Founder/Director, Evolved Leadership

'We are living in the decade of disruption. Nobody understands the impact of this on business in Australia more than Paul Broadfoot. In Xcelerate he not only unpacks what's behind the changes that we all face, he also spells out exactly what we need to do to not just survive but thrive in these uncertain times. Essential reading for any Australian business leader.'
Peter Cook CEO, Thought Leaders Global

'Paul's thought leadership and breadth of knowledge is on full display in this impressive first book. Colourful examples, cutting-edge business topics and case studies of global companies make Xcelerate a fun read, but also a wise guide for managers and leaders who are launching new business units for disruptive innovation.'
Tanya Menon, Associate Professor, Ohio State University, Fisher College of Business

'Disruptive innovation receives lots of attention in organisations in Australia and across the world. Turning that into revenue, however, is a challenge. Xcelerate offers many fresh approaches to turn talk into sales. Paul enunciates how to step past competitors via innovative thinking and more effective responses.'
Graeme Orr, CEO, Australian Sales & Marketing Institute
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About Paul Broadfoot

Paul Broadfoot is an entrepreneurial strategist based in Melbourne, Australia and the author of Xcelerate; innovate your business model, disrupt your market and fast-hack into the future. He mentors leaders and their organisations on disruptive innovation, business model innovation and intrapreneurship to create new growth. Paul runs workshops and programs and speaks at conferences and events to get people thinking differently about 'future business' for their roles and their companies, inspiring them to act.
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