Writing for the Web

Writing for the Web : A Practical Guide

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For courses in Writing for the Web, Web Authoring, Introduction to Web Writing and Web Development. Taking a rhetorical approach,Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage students to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior.
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Product details

  • Paperback | 224 pages
  • 190.5 x 231.1 x 12.7mm | 385.56g
  • Pearson Education (US)
  • Pearson
  • Upper Saddle River, NJ, United States
  • English
  • 0131192361
  • 9780131192362
  • 2,086,258

Table of contents

1. Introduction to Writing for the Web2. Planning and Identity3. Developing Content4. Common Page Types5. Style6. Corporate Styles: Business, Database, and Marketing7. Information Styles: Academic, Scientific, Help-File, Journalistic8. Creative Styles: Personal, Humor, Satire, Literary APPENDIX A: Case Studies for Writing and DiscussionAPPENDIX B: Sentence Grammar and Mechanics: Words & SentencesAPPENDIX C: Specific Elements and Tools for Developing Sentence StyleAPPENDIX D: Index of Basic HTML TagsAPPENDIX E: Glossary of Terms for Web WritersINDEX
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