Writing Great Web Site Content (Because Reading on a Screen Is Different Than on Paper)

Writing Great Web Site Content (Because Reading on a Screen Is Different Than on Paper)

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Description

<P>This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.</P> <p>This Element is an excerpt from <i>The Truth About the New Rules of Business Writing</i> (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.</p> <p>Create effective Web sites and content: Six utterly crucial points you must know before you start!</p> <p>Building a Web site? Assume the role of thinker and planner. The job is packaging information. Design and production functions need to serve your business purposes. This is a team enterprise, and it is the good meshing of skills-and planning-that creates great sites. On the Web, good writing reflects how people use sites: They're viewers or users-<i>not</i> readers.</p>show more

Product details

  • Electronic book text | 6 pages
  • FT Press
  • United States
  • English
  • 0130389994
  • 9780130389992