The Write Approach : Techniques for Effective Business Writing
Olivia Stockard, a New York-based communications consultant, provides techniques to help business writers translate their skills in analysis and logic into successful letters, memos, and reports. Her examples are drawn from paper and electronic documents written in large corporations and small businesses. By judging writing samples and ultimately setting their own standards, readers learn how to evaluate business writing and improve it. It includes exercises, worksheets, and sample revisions and covers memos, letters, and ways to catch readers' eyes. It teaches how to judge writing quality and incorporates actual writing samples from large and small businesses. It emphasizes results-oriented writing.
- Paperback | 190 pages
- 152.4 x 223.52 x 10.16mm | 272.15g
- 30 Apr 1999
- Academic Press Inc
- Amsterdam, Netherlands
"Olivia Stockard's book provides practical approaches for getting your message across to many different publics clearly and succinctly. I particularly liked her sections on E-Mail, Frontloading, and Showing Emotion in Business Writing. The exercises are also very useful and can even enable seasoned writers to learn something new by practicing what Olivia preaches." --JANE A. SILVERMAN, Executive Director, Association of Junior Leagues International "Dr. Stockard's abundant exercises develop fundamental skills, and her clear distinction between 'leads' and 'hooks' gives readers an excellent understanding of when and why to use deductive and inductive writing styles. Because of the clarity of its explanations and the methodical presentation of its exercises, The Write Approach will be useful both for readers working on their own and as a text in business writing classes." --WALTER BLANCO, Professor of English, Lehman College "The book offers a truly comprehensive course in effective business writing--not just a few tips and basic do's and don'ts. Using excellent subject organization, outstanding exercises and an informal, readable style, it provides a clear path to a business writing style that is far above adequate, one that is mature, individual and conveys the very best about the writer." --KAREN BRADLEY, Assistant Vice President for Human Resources, New York University
Table of contents
What is "Effective" Business Writing? Organizing Business Documents. Developing the Document's Structure. Principles of Readability. Clarifying Your Voice. Purpose and Vocabulary. Straight Talk. Tone. Using Formatting Techniques. Using Graphics.