The World Wide Web: 2001 Update

The World Wide Web: 2001 Update : A Mass Communication Perspective

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Description

Through an approach that is both conceptual and practical, this text helps mass communication and broadcast students understand the value and commercial uses of the World Wide Web in the mass communication professions. Students will learn to think critically about social, legal, and ethical issues related to the world wide Web, and they will get practical information about how different media domains (radio, TV, public relations, advertising) are currently using the Web for both marketing and content purposes.
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Product details

  • Paperback | 424 pages
  • 186 x 232 x 16mm | 657.71g
  • McGraw-Hill Education - Europe
  • Mayfield Publishing Co ,U.S.
  • United States
  • English, Multiple languages
  • 2001st Update ed.
  • 0767424247
  • 9780767424240