Words That Sell

Words That Sell

3.99 (660 ratings by Goodreads)
  • Paperback
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Description

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features:

Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself
The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
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Product details

  • Paperback | 136 pages
  • 211 x 221 x 9mm | 295g
  • Chicago, IL, United States
  • 0809247992
  • 9780809247998

About Richard Bayan

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Rating details

660 ratings
3.99 out of 5 stars
5 38% (249)
4 34% (226)
3 20% (132)
2 5% (36)
1 3% (17)
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