Word of Mouth Marketing

Word of Mouth Marketing

3.92 (1,304 ratings by Goodreads)
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Description

With straightforward advice and humour, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz - when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner - and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion - and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
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Product details

  • Paperback | 240 pages
  • 150 x 226 x 22mm | 381.02g
  • Austin, United States
  • English
  • 1608323668
  • 9781608323661
  • 169,870

Review quote

"I highly recommend this book because it is so practical, tactical, and hysterical."---Guy Kawasaki, author of Rules for Revolutionaries (04/30/2012) "Read this book to relearn what you always knew just in time for it to change your business life."---Bob Garfield, Co-Host of NPR's On the Media (04/30/2012)" ''No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.''
---Peter Fader, Professor, Wharton School of Business (04/30/2012) "It's easy to agree that word of mouth is important. But it's time to become students of how it works and why it is so valuable to our customers. Start or continue your journey by reading this book."
---- Bob Pearson, Dell (04/30/2012) "Great book on WOM. Nicely written."
---- Jack Trout, author of Positioning: The Battle for Your Mind and The 22 Immutable Laws of Marketing (04/30/2012) "Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE road map to what drives it."
---- MaryLee Sachs, Chairman, U.S., Hill & Knowlton (04/30/2012) "The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. The Five Ts are the best organizing framework for word of mouth I have seen yet. Use them and profit. No hype. No smoke and mirrors. No overblown promises."
---- Don E. Schultz, Professor Emeritus-in-Service, Northwestern University (04/30/2012) "Another must-read if you're at all interested in word of mouth marketing."
---- Mark Hughes, author of Buzzmarketing (04/30/2012) "There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best."
---- George Silverman, author of The Secrets of Word-of-Mouth Marketing (04/30/2012) "As I read through Word of Mouth Marketing, I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business; who recognizes that honesty is the only workable policy for advertisers; and who sees that in a flat, information-flooded world, nothing but the right product -- a product fashioned around your customers' needs -- will cut it. Sernovitz has managed to achieve a pretty rare twofer in providing a simple, tactical, how-to guide that anyone could use to improve their communications efforts, while simultaneously sketching out a whole new philosophy for marketers and advertisers everywhere. Oh, and the guy has fun anecdotes and a readable style too. Seriously, I know you're bored silly by all those marketing texts and I am too, but this one's worth your time."
---- Jonah Bloom, Executive Editor, Advertising Age (04/30/2012) 'No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.'
---Peter Fader, Professor, Wharton School of Business (04/30/2012) "This book is to Gladwell's The Tipping Point as engineering is to physics. If you want to understand the deep sociological theories behind interpersonal communication, this isn't the book for you. If you want to understand how to harness interpersonal communication to drive your business, then buy this book."
---- David Godes, Associate Professor, Harvard Business School (04/30/2012) "A primer chock-full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers and make yourself more influential in your company."
---- Ed Keller and Jon Berry, authors of The Influentials (04/30/2012) "Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way."
---- Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists (04/30/2012) "It's brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life."
---- Bob Garfield, co-host of NPR's On The Media (04/30/2012) "A quick, practical, and extremely useful guide to word of mouth marketing."
---- Emanuel Rosen, author of The Anatomy of Buzz (04/30/2012) "Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here."
---- Geoff Ramsey, CEO, eMarketer (04/30/2012) "Andy's approach is practical, affordable, and, best of all, ethical. Don't waste your money on mass marketing: Spend it on this book and start people talking."
---- Greg Stielstra, author of PyroMarketing (04/30/2012) "It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend."
---- Brad Santeler, Kimberly-Clark (04/30/2012)
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About Andy Sernovitz

Andy Sernovitz teaches word of mouth marketing and social media. He is the "New York Times" bestselling author of" Word of Mouth Marketing: How Smart Companies Get People Talking." He leads SocialMedia.org, the community for social media leaders at the world's greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing.
Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. His fantastic blog is called "Damn, I Wish I'd Thought of That!" (http: //damniwish.com).
Learn more about Andy:
"Blog: " Damn, I Wish I'd Thought of That! (http: //damniwish.com)
"Book: " Word of Mouth Marketing (http: //wordofmouthbook.com)
"WordofMouth.org: " Learn Word of Mouth Marketing! (http: //wordofmouth.org)
"SocialMedia.org: " For Big Brands (http: //socialmedia.org)
"
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Rating details

1,304 ratings
3.92 out of 5 stars
5 35% (462)
4 32% (417)
3 24% (312)
2 7% (86)
1 2% (27)
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