Women for President

Women for President : Media Bias in Eight Campaigns

3.85 (28 ratings by Goodreads)
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When Hillary Clinton announced her 2008 bid for president she was the Democratic front-runner. Despite this, she received less coverage than Barack Obama, who trailed her in the polls. Such a disparity is indicative of the gender bias the media has demonstrated in covering women candidates since the first woman ran for America\u2019s highest office in 1872. Tracing the campaigns of eight women who ran for president through 2004--Victoria Woodhull, Belva Lockwood, Margaret Chase Smith, Shirley Chisholm, Patricia Schroeder, Lenora Fulani, Elizabeth Dole, and Carol Moseley Braun--Erika Falk finds little progress in the fair treatment of women candidates. A thorough comparison of the women\u2019s campaigns to those of their male opponents reveals a worrisome trend of sexism in press coverage--a trend that still persists today. While women have been elected to the highest offices in countries such as England, Germany, and India, the idea that a woman could be president of the United States provokes scoffs and ridicule. The press portrays female candidates as unviable, unnatural, and incompetent, and often ignores or belittles women instead of reporting their ideas and intent.
Since voters learn most details about presidential candidates through media outlets, Falk asserts that this prevailing bias calls into question the modern democratic assumption that men and women have comparable access to positions of power.
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Product details

  • Paperback | 192 pages
  • 152.4 x 226.06 x 12.7mm | 317.51g
  • University of Illinois Press
  • Baltimore, United States
  • English
  • 0252075110
  • 9780252075117

Review quote

"This timely book convincingly warns of gender bias."--International Journal of Press/Politics "This study could not be more timely... Highly recommended."--Choice "Falk offers a well organized, well written study that contains a number of valid arguments regarding press treatment of female presidential hopefuls... Future female candidates and their campaign organizers would do themselves a great service by reading and heeding the ten suggestions that Falk offers in her conclusion for countering the biases that the press historically has exhibited."--Journalism History
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About Erika Falk

Erika Falk is the associate program chair for the master's degree program in communications at Johns Hopkins University and the former research director of the Washington office of the Annenberg Public Policy Center.
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Rating details

28 ratings
3.85 out of 5 stars
5 25% (7)
4 43% (12)
3 25% (7)
2 7% (2)
1 0% (0)
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