Winning Arguments : From Aristotle to Obama - Everything You Need to Know About the Art of Persuasion
Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. With all the wisdom of the ages, from Aristotle and Stalin to Yoda and Monty Python, Winning Arguments will show you how to win more than your fair share of arguments, as well as: > How to shine at work, avoid speeding tickets, and outwit argumentative partners > Cicero's secrets to moving an audience and Honest Abe Lincoln's 'shameless trick' > Tactics like Setting Your Goals, Making Them Listen and Gaining the High Ground> The art of rhetoric, from eloquence and friendship to ready wit and irrefutable logicWinning Arguments is brimming with endless examples of persuasion and plenty of techniques to help you get your way.
- Paperback | 352 pages
- 128 x 196 x 22mm | 258.55g
- 04 Mar 2010
- Penguin Books Ltd
- London, United Kingdom
About Jay Heinrichs
Jay Heinrichs has written for dozens of publications, including The New York Times Magazine, Outside, Reader's Digest, and Country Living. He has won numerous journalism awards. Heinrichs has taught rhetorical journalism to college and university editors at Ivy League universities, has lectured widely on the subject, and has hosted a rhetoric symposium at Dartmouth College. His acclaimed blog is www.figarospeech.com.