Why Women Wear What They Wear

Why Women Wear What They Wear

3.33 (12 ratings by Goodreads)
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Each morning we establish an image and an identity for ourselves through the simple act of getting dressed. Why Women Wear What They Wear presents an intimate ethnography of clothing choice. The book uses real women's lives and clothing decisions - observed and discussed at the moment of getting dressed - to illustrate theories of clothing, the body and identity. Woodward pieces together what women actually think about clothing, dress and the body in a world where popular media and culture presents an increasingly extreme and distorted view of femininity and the ideal body. Immediately accessible to all those who have stood in front of a mirror and wondered 'does this make me look fat?', 'is this skirt really me?' or 'does this jacket match?', Why Women Wear What They Wear provides students of anthropology and fashion with a fresh perspective on the social issues and constraints we are all consciously or unconsciously negotiating when we get dressed.
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Product details

  • Hardback | 178 pages
  • 156 x 234 x 16mm | 426g
  • Berg Publishers
  • London, United Kingdom
  • English
  • bibliography, index
  • 1845206983
  • 9781845206987

Table of contents

Introduction Chapter 1: Understanding Women and their Wardrobes Chapter 2: Hanging Out in the Home and the Bedroom Chapter 3: But What Were You Wearing? Clothes and Memories Chapter 4: Looking Good, Feeling Right: The Aesthetics of Getting Dressed Chapter 5: Looking in the Mirror: Seeing and Being Seen Chapter 6: Mothers, Daughters, Friends: Dressing in Relationships Chapter 7: Fashion: Making and Breaking the Rules Chapter 8: Dressing up and Dressing Down: Can you Wear Jeans? Conclusion
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Review quote

Woodward writes in a marvellously clear and lively style, melding ethnographic analysis nicely with an accomplished rendition of appropriate theory from her related fields. This book is ideal for undergraduate as well as graduate students, and will be of value for researchers concerned with the body, fashion design, and retail. The book wears its learning lightly, provides fascinating case studies, and is a total delight to read. Current Sociology
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About Sophie Woodward

Sophie Woodward is Lecturer at University College for the Creative Arts, and Nottingham Trent School of Art and Design Research Associate.
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Rating details

12 ratings
3.33 out of 5 stars
5 17% (2)
4 25% (3)
3 33% (4)
2 25% (3)
1 0% (0)
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