Why We Buy
34%
off

Why We Buy

3.89 (10,169 ratings by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets. This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
show more

Product details

  • Paperback | 306 pages
  • 140 x 214 x 22mm | 281.23g
  • New York, United States
  • English
  • Revised
  • Updated, Revised ed.
  • 1416595244
  • 9781416595243
  • 15,868

Table of contents

CONTENTS
I
INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING
1. A Science Is Born
2. What Retailers Don't Know
II
WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING
3. The Twilight Zone
4. You Need Hands
5. How to Read a Sign
6. Shoppers Move Like People
7. Dynamic
III
MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING
8. Shop Like a Man
9. What Women Want
10. If You Can Read This You're Too Young
11. Kids
IV
SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING
12. The Sensual Shopper
13. The Big Three
14. Time, Real and Perceived
15. Cash/Wrap Blues
16. Magic Acts
17. In Cyberspace, No One Can Hear You Shop
18. The Self-Exam
19. Final Thoughts
Acknowledgments
Index
show more

Review Text

"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times
show more

Review quote

"Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's "I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- Rocky Mountain News (Denver) " Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy "At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times
show more

Rating details

10,169 ratings
3.89 out of 5 stars
5 33% (3,324)
4 34% (3,502)
3 25% (2,492)
2 6% (627)
1 2% (224)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X