Why We Buy

Why We Buy : The Science of Shopping

3.88 (9,583 ratings by Goodreads)
  • Hardback
By (author) 

List price: US$26.31

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Description

In this work, Paco Underhill reveals the shopping behaviour of the modern consumer and the (hidden) tactics employed by retailers and producers to entice them to buy.
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Product details

  • Hardback | 288 pages
  • 157.48 x 236.22 x 33.02mm | 612.35g
  • Orion Publishing Co
  • Orion Business (an Imprint of The Orion Publishing Group Ltd )
  • London, United Kingdom
  • diagrams, tables
  • 0752813307
  • 9780752813301

Rating details

9,583 ratings
3.88 out of 5 stars
5 32% (3,083)
4 35% (3,314)
3 25% (2,383)
2 6% (594)
1 2% (209)
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