The Whole Catastrophe : The Story of My (Often) Terrific Life
Original "mad man" George Soter tells the story of his event-filled life and career, starting in the mail room of a Chicago ad agency and working his way to the top of his profession as the award-winning creator of many campaigns including "You Gotta Have Park" for the Central Park Conservancy and the ground-breaking, history-making "Le Car Hot" for Renault. He reveals how a major campaign is created, and offers a blunt analysis of why the industry suffers from a lack of ideas. He also recounts the sometimes hilarious, sometimes heartbreaking, but always fascinating story of how he started a second career as the originator of Greek Island Ltd., the Greek boutique that was a favorite of Jackie Onassis, Paul Newman, and Katherine Hepburn. Profusely illustrated with evocative photos of his family life in a Greek village of the 1920s, as well as atmospheric photos of the World War II years (many taken in war-torn Berlin in 1945), this is the engrossing story of a remarkable man.
- Paperback | 308 pages
- 152.4 x 228.6 x 17.78mm | 530.7g
- 09 Apr 2015
- Createspace Independent Publishing Platform
- United States
- black & white illustrations
About George Soter Soter
George Soter was born in Chicago, Illinois, in 1924. His early years were marked by World War II service in Europe, then four years at the University of Chicago (where he augmented his G.I. Bill income with a proofreading job at the U of C Press), and marriage to Effie, his wartime sweetheart. The arrival of the first of three sons propelled him from academia to advertising. A local ad agency mailroom was his entree and soon he was writing copy; in the 1960s, a temporary transfer to New York, then the hotbed of advertising creativity, "took" and he lived and worked there for five decades. Thanks to his parents, his wife and the U.S. Army, he is bilingual (modern Greek); and, thanks to some of his agency clients (e.g., Renault, Air France, Gauloises), his French is passable, if not exactement precise.