Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
Capture attentionMotivate listenersGain trustStrengthen your argumentSway decisionsDemonstrate authenticity and encourage transparencySpark innovationManage uncertainty
Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across - and connect successfully with any audience.
- Hardback | 240 pages
- 63 x 93 x 10mm | 453.59g
- 20 May 2015
- Harpercollins Focus
- Nashville, United States
- 2nd edition
Other books in this series
06 Feb 2008
01 Nov 2005
01 Aug 2007
01 Sep 2013
06 Jul 2010
26 May 2015
30 Jan 2006
01 Nov 2007
16 Oct 2005
30 Jul 2015
20 May 2015
16 Oct 2005
01 Jan 2011
05 Jan 2015
22 Apr 2004
Enter storytelling. The power of even a simple story to affirm someone's connection to your organization's people, values, and vision can mean the difference between simple competence and fully realized ownership. Simply put, your stories help your people feel more engaged and alive.
Whoever Tells the Best Story Wins not only ex-plains why this skill is so critical, but also how to learn and develop what many people mistakenly believe to be an innate gift of a precious few. The book takes you step by step through the process of identifying and choosing stories from your own life, experience, and knowledge, and then linking them, fully and authentically, to the themes, messages, and goals of your workplace.
You'll learn how to build consensus, win others over to your point of view, and foster better group decision-making using six kinds of stories:
Who-I-Am Stories. People need to know who you are before they can trust you. Reveal who you are, as a person, by telling a story about a time, place, or event that reveals that you have the qualities your audience seeks.
Why-I-Am-Here Stories. People are more wary than ever of hidden agendas and false promises, so make sure you explain your agenda in advance. Be authentic and satisfy their curiosity of what's in it for you, if they do as you ask.
Teaching Stories. Certain lessons are best learned from experience--some of them over and over again during a lifetime. Telling a story that creates a shared experience is much more powerful than offering advice.
Vision Stories. The prospect of a worthy, exciting future can help to reframe present difficulties as "worth it," turning seemingly huge obstacles into small irritants on the path to a broader goal.
Values-in-Action Stories. Values are subjective. To some, integrity means doing what their bosses tell them to do. To others, it means saying no, even if it costs them their jobs. If you want to encourage a value, tell a story that illustrates the real-world manifestation of that value.
I-Know-What-You-Are-Thinking Stories. Some-times people have already made up their minds about the ideas you're trying to get across. Sharing their possible suspicions in a story that first validates and then dispels their objections helps you build their trust--without sounding defensive.
In a business climate that immerses people in endless information, stories help you tie it all together into something that matters on a more personal level. This revelatory book helps you connect with your audience--and convey the true purpose of your message.
Annette Simmons is president of Group Process Consulting, whose clients include NASA, the IRS, and Microsoft. She has been featured on CNBC's "Power Lunch" and NPR's "Market Watch," and has been quoted in Fortune, The Washington Post, and other publications. She is the author of several books including The Story Factor.
Connect with Annette Simmons at: Twitter@TheStoryFactor
Back cover copy
Now in its Second Edition, Story has been fully updated to include:
- "Borrowed Genius: " how-to hints and storytelling innovations from a variety of fields and disciplines
- A look at how technology does and does not change the telling of stories
- Tips for managing and reducing ambiguity through storytelling
- A teaching guide for developing storytelling as a leadership competency in others
- And much more
Praise for the first edition of Whoever Tells the Best Story Wins
"A worthwhile guide. . . .storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start." -- The Globe and Mail
"Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life." -- Daniel H. Pink, author of A Whole New Mind
"It's not as hard as you think! Annette Simmons lays out the storytelling agenda in clear, simple steps. You can (and you must) tell a story if you expect to succeed as a marketer. This book ought to help."-- Seth Godin, author of All Marketers Are Liars
"Reading it conveys the invaluable message that powerful presentations create, whether to the board chair, PTA, or a class of high school juniors, when told through a good story." -- The School Administrator
"It is superb and will be one of my best of the year." --The CEO Refresher
"Straightforward and easy to read...offers a profound insight into why presentations succeed or fail and a very concrete approach to generating more effective presentations. . . .strongly recommend this book." -- Business Process Trends
Table of contents
Part One: THINKING IN STORY
Chapter 1: Story Thinking
Chapter 2: Story is Experience Reconstituted
Chapter 3: Learning to Tell Stories
Chapter 4: It's All Storytelling
Part Two: FINDING STORIES TO TELL
Chapter 5: Who-I-Am Stories
Chapter 6: Why-I-Am-Here Stories
Chapter 7: Teaching Stories
Chapter 8: Vision Stories
Chapter 9: Value-in-Action Stories
Chapter 10: I-Know-What-You-Are-Thinking Stories
Part Three: PERFECTING THE CRAFT
Chapter 11: Sensory Details Make Stories Experiential
Chapter 12: The Gift of Brevity
Chapter 13: Storytelling by Committee
Chapter 14: Point of View
Chapter 15: Story Listening
Chapter 16: Borrowing Genius
Appendix: Teaching Storytelling
About Annette Simmons