White Space is Not Your Enemy

White Space is Not Your Enemy : A Beginner's Guide to Communicating Visually through Graphic, Web & Multimedia Design

3.81 (305 ratings by Goodreads)
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Designing a website or brochure without an art background? Then step away from the computer and read this engaging, conversational introduction to visual communications first. Written for the beginner, White Space is Not Your Enemy, Second Edition, is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print. This beautifully illustrated, full-color book covers all of the basics to help you develop your eye and produce evocative designs that work. Topics include: What is design? Pre-design research and brainstorming. The "works-every-time layout" and "13 layout sins." The elements and principles of design. Layouts for impact. Getting along with type. Choosing and using color. Working with photos and illustrations. Intros to infographics, storyboarding and multimedia components.
Output for the web and print.

Visit www.whitespacedesignbook.com for additional supporting materials.
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Product details

  • Paperback | 292 pages
  • 190 x 232 x 18mm | 739.99g
  • Focal Press
  • Oxford, United Kingdom
  • English, Portuguese
  • New edition
  • 2nd New edition
  • 200 Halftones, color
  • 0240824148
  • 9780240824147
  • 472,781

Table of contents

Chapter 1: What is Design

Chapter 2: Step Away from the Computer... for Research and Brainstorming

Chapter 3: I Need to Design This Today

Chapter 4: Layout Sins

Chapter 5: Mini Art School

Chapter 6: Layout

Chapter 7: Type

Chapter 8: Color Basics

Chapter 9: Adding Visual Appeal

Chapter 10: Infographics

Chapter 11: Storyboarding 101

Chapter 12: Multimedia Components

Chapter 13: Designing for the Web

Chapter 14: Fit to Print

Chapter 15: Conclusion
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Review quote

"This is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring." - I-Programmer

"I found myself very engaged in spite of the fact that as a design professor I know this stuff already" --Jennifer George-Palilonis, Ball State University

"The mix of traditional and new media...is excellent. This is what makes this text good and unique."--Scott Farrand, University of South Carolina

"Even if you walk away with 'only' a couple of good ideas or corrections to your present modus operandi then you will have got your money's worth. This is a book that is capable of so much giving if you let it."--Darren Ingram, NetGalley

"Instructors, students, and professionals will value WSINYE for its concision, lively tone, direct, practical advice, plethora of examples, and a helpful glossary." -- Donald R. Riccomini, Santa Clara University
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About Rebecca Hagen

Rebecca Hagen is an instructor at University of South Florida Mass Communications department, Rebecca Hagen is also the principal at In Focus Design. Dr. Kim Golombisky is a message specialist in the University of South Florida School of Mass Communications, where she teaches a variety of design courses. In 2007 she was named "Top Feminist Scholar" by the Organization for Research on Women and Communication.
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Rating details

305 ratings
3.81 out of 5 stars
5 29% (87)
4 35% (106)
3 29% (88)
2 6% (18)
1 2% (6)
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