Where Good Ideas Come from

Where Good Ideas Come from : The Natural History of Innovation

4.03 (8,744 ratings by Goodreads)
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From a coral reef teeming with life to the instant success of YouTube, the author explores what kind of environment fosters the development of good ideas, identifying the seven key principles for generating great notions. By the author of Everything Bad Is Good for You. Simultaneous.
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Product details

  • CD-Audio
  • Penguin Audiobooks
  • English
  • 0142428574
  • 9780142428573

Rating details

8,744 ratings
4.03 out of 5 stars
5 36% (3,121)
4 39% (3,394)
3 20% (1,739)
2 4% (380)
1 1% (110)
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