When Ads Work

When Ads Work : New Proof That Advertising Triggers Sales

  • Electronic book text
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Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
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Product details

  • Electronic book text | 230 pages
  • M.E. Sharpe
  • Armonk, United States
  • 0765621711
  • 9780765621719