When Ads Work : New Proof That Advertising Triggers Sales
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
- Electronic book text | 230 pages
- 01 Dec 2007
- Taylor & Francis Inc
- M.E. Sharpe
- Armonk, United States