What's Your Message?

What's Your Message? : Public Speaking with Twice the Impact Using Half the Effort

4.41 (82 ratings by Goodreads)
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The end of Public Speaking as we know it! This revolutionary method shows you how to think clearly, manage anxiety and speak persuasively. It helps you bring your ideas to life with:

A simpler way to control nerves.
A simpler way to structure your ideas.
A simpler way to engage your audience with natural delivery skills.
Remove the obstacles to success and become a relaxed, credible and persuasive speaker.

The key measure of success for a business presentation is not your style. Its not your pretty slides. Its not whether you say um. And its not the colour of your tie. Its the clarity and recall of your message.

There are 3 things that make a great speech:

Connection with the audience
This book shows you how to master all three, and dissolve your public speaking anxiety - effortlessly.
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Product details

  • Paperback | 245 pages
  • 148.08 x 210.06 x 14.73mm | 335.66g
  • Australia
  • English
  • 099250550X
  • 9780992505509
  • 306,325

Table of contents

Just before we get started...
The Power of Messaging
A statistical anomaly
One presentation can define a career
Messaging case study: Hawthorn Football Club
External messages
Internal messages (to players and staff)
The 'glue' that holds the team plan together
Game-day motivational messages
The power of messaging in 4 areas of life...
Messaging makes great leaders
- Gandhi - Spreading a new idea
- Nelson Mandela - His life in messages
- Steve Jobs - Chief Messaging Officer
- David Morrison, Army Chief - Changing the culture
- CEO - The reason for the new plan
Messaging gets your ideas heard
- Anita Roddick - Media exposure for free
- Allan Carr - The EasyWay to stop smoking
- Steve Waugh - Leadership for a new audience
- Politician-How much water to grow an orange?
- Doctor - Convincing people to support a new idea
Messaging builds your personal brand
- Jules Lund - Finding the message changed everything, effortlessly
- Janine Allis - Messaging allows natural style
- Senior Manager - Leveraging his knowledge
Messaging promotes your organisation
- Richard Branson - Nervous, but doesn't mind
- The 'Hot Tub Ski Lodge' marketing message
- CSIRO - Securing science funding
- The Pope Francis effect
The Vivid Method for Public Speaking
Public speaking myths...
Body language: everything you know is wrong
Vivid Method Part One: The ClarityFirst Principles
Vivid Method Part Two: Create a Speech Outline
Vivid Method Part Three: Give Great Explanations
Effortless delivery skills
How to start a speech
How to end a speech
Optional techniques to engage your listeners
How to PROVOKE the mind of your listener
How to CONNECT with your listener
How to ACTIVATE your listener's mind
Visual explanations - leveraging slides and visual support
Public Speaking Recap
So, to wrap up... bring your ideas to life!
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Review quote

"Finally, a book on public speaking that's worth reading (and using)." - Seth Godin, Author, Tribes "I knew what I wanted to say. Cam refocused me on how to say it in a way that cut straight to the heart. That made all the difference. This man knows what he's doing." - Andrew Denton, Journalist and Media Personality "This is an outstanding book. The core premise certainly worked for me, and I believe you have nailed it for people making major presentations." - Paul Thompson, founder of both Austereo and DMG (now Nova Entertainment) "Cam gives you a philosophy that frees you to be yourself and simple tools to structure your ideas so you engage your audience." - Verne Harnish, CEO of Gazelles and author of Scaling Up (Rockefeller Habits 2.0) "Yes, the world really did need another book on presentation skills. The interesting question is whether the world still needs any of the previous books on the topic. Cam Barber sets the conventional wisdom about public speaking and effective presentation on its ear-or on fire!-by flipping it 180 degrees. This book is important." - Steve Marx, author of 'Close like the Pros'. Founder and Chairman Emeritus of The Center for Sales Strategy. "Cam has helped us enormously in getting our ideas across." - Alastair Clarkson, Head Coach, Hawthorn Football Club. "It's refreshing to read a public speaking book that focuses on the message rather than the techniques. Every speaker-to-be should read 'What's Your Message' before getting in front of an audience." -Al Ries, Author of 'War In The Boardroom' and 'Positioning'. "Cam is the Magic Man! He has an amazing ability to distill complex ideas into simple, practical steps." - Jules Lund, Radio and TV Personality. "Great book. Thank you for your fresh approach Cam." - Janine Allis, Founder and CEO, Boost Juice. "The Vivid Method has helped me to bring order to the world of information chaos - in the media, at the lectern and the board table. The secret to confident and powerful delivery skills is clarity. Read the book!" - Mark Evans, AFL football operations manager "3 years ago I had a mortal fear of public speaking that was holding me back in my career. Now I actually enjoy it! Since working with Cam I have been the keynote speaker at several conferences around the world." - Sam Cavanagh, National Executive Producer - Southern Cross Austereo and keynote Speaker at RadioDays Europe 2013 / 2014 / 2015. "Cam has simplified public speaking. A great book to leapfrog anxiety, and hone your leadership skills at the same time... a must have read for all managers, CEOs and entrepreneurs." - Nicola Mills, Group Managing Director, Pacific Retail. "The mere thought of public speaking used to fill me with untold anxiety. Then I learned the Vivid Method. Now public speaking is just another part of what I do - and have come to love!" - Regina Lane, author, Saving St Brigid's. "Read this book and you'll learn more than a powerful method to become a better public speaker, you'll be inspired to become a better leader." - Michael Anderson, Director, Fairfax Media and Chairman, Ooh Media.
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About Cam Barber

Cam Barber is a professional speaker and speaking coach who focuses on the awesome power of messaging. His background as a radio executive taught him how to get inside the mind of an audience and trigger message recall. He has worked with the following organisation as a script writer, messaging consultant and speaking coach: Walt Disney, BBC Worldwide, BP, CSIRO, CSL, Gilead Sciences, Scandinavian Tobacco, Anglo American, Bristol Myers-Squibb, Johnson & Johnson Medical, Nestle, NewsCorp, Fox Sports, Village Roadshow, Toyota, Shell, 21st Century Fox, Fosters Group, Kraft, Mercer, Seek, DaimlerChrysler, PriceWaterhouseCoopers, Newcrest, BHP, UIP.
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Rating details

82 ratings
4.41 out of 5 stars
5 55% (45)
4 34% (28)
3 9% (7)
2 2% (2)
1 0% (0)
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