Whatever You Think, Think the Opposite

Whatever You Think, Think the Opposite

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The inspired follow-up to the international bestseller It s Not How Good You Are, It s How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life."show more

Product details

  • Paperback | 142 pages
  • 119.4 x 175.3 x 15.2mm | 181.44g
  • New York, NY, United States
  • English
  • 1591841216
  • 9781591841210
  • 41,412

Our customer reviews

I think these books appeal to all people involved in advertising, marketing or simply needing inspiration. This is my favourite Paul Arden book. It has the typical stylish design with cheeky lingo and great advice offered in a quick read and straight forward manner. keep this one on your desk when stuck on a problem and a solution will present it self. This book offers you a little hit of inspiration.show more
by Daniel