Whatever You Think, Think the Opposite
The inspired follow-up to the international bestseller It's Not How Good You Are, It's How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.
- Paperback | 142 pages
- 119.4 x 175.3 x 15.2mm | 181.44g
- 01 Apr 2006
- New York, NY, United States
- Illustrations, unspecified
About Paul Arden
Paul Arden was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended Beckenham Art College and worked for agencies such as Ogilvy & Mather and Doyle Dane Bernach before landing at Saatchi & Saatchi in 1979 as an art director. In his 14 years at the agency he developed major campaigns for British Airways, Toyota, Nivea, Fuji, and more. His three self-help books--It's Not How Good You Are, It's How Good You Want to Be; Whatever You Think, Think the Opposite; and God Explained in a Taxi Ride--focus on strategies for business and personal growth. He died in 2008.
Our customer reviews
I think these books appeal to all people involved in advertising, marketing or simply needing inspiration. This is my favourite Paul Arden book. It has the typical stylish design with cheeky lingo and great advice offered in a quick read and straight forward manner. keep this one on your desk when stuck on a problem and a solution will present it self. This book offers you a little hit of inspiration.show moreby Daniel