What Would Google Do?
29%
off

What Would Google Do?

3.79 (6,475 ratings by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

"Eye-opening, thought-provoking, and enlightening." --USA Today "An indispensable guide to the business logic of the networked era." --Clay Shirky, author of Here Comes Everybody "A stimulating exercise in thinking really, really big." --San Jose Mercury News What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.show more

Product details

  • Paperback | 433 pages
  • 152 x 228 x 32mm | 498.95g
  • Harperluxe
  • New York, NY, United States
  • English
  • Large type / large print
  • large type edition
  • black & white illustrations
  • 0061719919
  • 9780061719912
  • 654,479

Review quote

[Jarvis s] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration. --Miami Herald"show more

Back cover copy

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google--the fastest-growing company in history--to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything--from corporations to governments, nations to individuals--must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.show more

Rating details

6,475 ratings
3.79 out of 5 stars
5 30% (1,947)
4 33% (2,147)
3 26% (1,676)
2 8% (511)
1 3% (194)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X