What Management Is : How it works and why it's everyone's business
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Whether you're new to the field or a seasoned executive, this book will give you a firm grasp on what it takes to make an organization perform. Joan Magretta distils years of experience and the best of management theory to explain both the logic of successful organizations and how that logic works in practice. The book is full of examples and case studies that demonstrate timeless principles that can, and should, be applied in both for-profit businesses and non-profit organisations: from value creation and business models to competitive strategy and organizational design. It defines a common standard of managerial literacy that has helped countless people lead more productive lives.
An immediate business classic when it first appeared, this book is the big-picture management book of our times. Combining essential realism about what management is, with idealism about what it can and should be, it is ultimately about why and how management matters.
- Paperback | 288 pages
- 129 x 198mm
- 01 Mar 2018
- Profile Books Ltd
- London, United Kingdom
About Joan Magretta