What Customers Crave
13%
off

What Customers Crave : How to Create Relevant and Memorable Experiences at Every Touchpoint

3.7 (126 ratings by Goodreads)
Narrator  , By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

The best companies in the world discover what their customers desire--and then deliver it in memorable and deeply human experiences. How well do you know your customers?

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:

Gain invaluable insights into who they are and what they care about - Use listening posts and Contact Point Innovation to refine customer types - Engineer experiences for each micromarket that are not only exceptional, but insanely relevant - Connect across the five most important touchpoints - Co-create with your customers - And much more

When you learn to provide your customers with exactly what they want, they not only buy--they come back again and again...and bring their friends.
show more

Product details

  • CD-Audio
  • 133 x 171 x 13mm | 68g
  • English
  • Unabridged
  • Unabridged
  • 1531867928
  • 9781531867928

Rating details

126 ratings
3.7 out of 5 stars
5 25% (31)
4 34% (43)
3 31% (39)
2 8% (10)
1 2% (3)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X