What the Customer Wants You to Know

What the Customer Wants You to Know : How Everybody Needs to Think Differently About Sales

3.72 (173 ratings by Goodreads)
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Description

According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer's businessUse this knowledge to improve your customer's marginsShow how your product and expertise is a winning combinationSomeday, every company will listen more closely to the customer. . .
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Product details

  • Paperback | 192 pages
  • 130 x 194 x 18mm | 117.93g
  • Penguin Books Ltd
  • London, United Kingdom
  • English
  • 0141036877
  • 9780141036878
  • 991,859

Review quote

?Ram Charan's done it again! In his signature, easy-to-follow style, Ram describes a practical, down-to-earth yet radically new approach to sales and new business development. Any professional?from a CEO to a front-line sales person?who is looking to improve sales effectiveness is sure to find this book well worth reading.? ?Francisco D?Souza, president and CEO, Cognizant Technology Solutions Corporation ?"What the Customer Wants You to Know" is an excellent primer for any business looking to drive better sales results and profitable growth by focusing on what the customer needs to improve his or her business.? ?John A. Luke, CEO, MeadWestvaco ?"What the Customer Wants You to Know" challenges sales forces to revolutionize their methods?and our experience at The Thomson Corporation testifies to the fact that the payoff in increased sales and customer loyalty can be significant. His recommendations may sound radical, but they are practical and effective.? aRam Charanas done it again! In his signature, easy-to-follow style, Ram describes a practical, down-to-earth yet radically new approach to sales and new business development. Any professionalafrom a CEO to a front-line sales personawho is looking to improve sales effectiveness is sure to find this book well worth reading.a aFrancisco DaSouza, president and CEO, Cognizant Technology Solutions Corporation a"What the Customer Wants You to Know" is an excellent primer for any business looking to drive better sales results and profitable growth by focusing on what the customer needs to improve his or her business.a aJohn A. Luke, CEO, MeadWestvaco a"What the Customer Wants You to Know" challenges sales forces to revolutionize their methodsaand our experience at The Thomson Corporation testifies to the fact that the payoff in increased sales and customer loyalty can be significant. His recommendations may sound radical, but they are practical and effective.a aDick Harrington, president and CEO, The Thomson Corporation a"What the Customer Wants You to Know" offers a revolutionary approach to customers and sales. Ram Charan provides readers a detailed road map of the coming organization in which creating value for customers becomes everyoneas primary goal. It is must reading for every manager and salesperson.a aMurray Martin, CEO, Pitney Bowes, Inc. aFor the winners in todayas complex business environment, the days of simply selling products and services are over. I recommend "What the Customer Wants You to Know" for anyone trying to understand the shifting sands of todayas competitive environment.a aBill Teuber, vice chairman, EMC "Ram Charan's done it again! In his signature, easy-to-follow style, Ram describes a practical, down-to-earth yet radically new approach to sales and new business development. Any professional-from a CEO to a front-line sales person-who is looking to improve sales effectiveness is sure to find this book well worth reading." -Francisco D'Souza, president and CEO, Cognizant Technology Solutions Corporation ""What the Customer Wants You to Know" is an excellent primer for any business looking to drive better sales results and profitable growth by focusing on what the customer needs to improve his or her business." -John A. Luke, CEO, MeadWestvaco ""What the Customer Wants You to Know" challenges sales forces to revolutionize their methods-and our experience at The Thomson Corporation testifies to the fact that the payoff in increased sales and customer loyalty can be significant. His recommendations may sound radical, but they are practical and effective." -Dick Harrington, president and CEO, The Thomson Corporation ""What the Customer Wants You to Know" offers a revolutionary approach to customers and sales. Ram Charan provides readers a detailed road map of the coming organization in which creating value for customers becomes everyone's primary goal. It is must reading for every manager and salesperson." -Murray Martin, CEO, Pitney Bowes, Inc. "For the winners in today's complex business environment, the days of simply selling products and services are over. I recommend "What the Customer Wants You to Know" for anyone trying to understand the shifting sands of today's competitive environment." -Bill Teuber, vice chairman, EMC Ram Charans done it again! In his signature, easy-to-follow style, Ram describes a practical, down-to-earth yet radically new approach to sales and new business development. Any professionalfrom a CEO to a front-line sales personwho is looking to improve sales effectiveness is sure to find this book well worth reading. Francisco DSouza, president and CEO, Cognizant Technology Solutions Corporation "What the Customer Wants You to Know" is an excellent primer for any business looking to drive better sales results and profitable growth by focusing on what the customer needs to improve his or her business. John A. Luke, CEO, MeadWestvaco "What the Customer Wants You to Know" challenges sales forces to revolutionize their methodsand our experience at The Thomson Corporation testifies to the fact that the payoff in increased sales and customer loyalty can be significant. His recommendations may sound radical, but they are practical and effective. Dick Harrington, president and CEO, The Thomson Corporation "What the Customer Wants You to Know" offers a revolutionary approach to customers and sales. Ram Charan provides readers a detailed road map of the coming organization in which creating value for customers becomes everyones primary goal. It is must reading for every manager and salesperson. Murray Martin, CEO, Pitney Bowes, Inc. For the winners in todays complex business environment, the days of simply selling products and services are over. I recommend "What the Customer Wants You to Know" for anyone trying to understand the shifting sands of todays competitive environment. Bill Teuber, vice chairman, EMC
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About Ram Charan

Ram Charan is a highly acclaimed business adviser, speaker, teacher, and the author or coauthor of many bestselling business books, including What the CEO Wants You to Know and Execution. He has worked behind the scenes at Fortune 100 companies like GE, Bank of America, DuPont, Thomson Financial, Honewell, Home Depot, and Verizon to help senior executives develop and implement strategic plans. Visit www.Ram-Charan.com
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Rating details

173 ratings
3.72 out of 5 stars
5 25% (43)
4 34% (58)
3 32% (56)
2 8% (13)
1 2% (3)
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