Weird Ideas That Work : 18 Ways to Build Companies Where Innovation Never Stops
There is a growing concern - even obsession - with creativity in the workplace. But few of us have a clear idea about what it is. Bob Sutton's book begins by demystifying creativity at work and goes on to show how companies have managed and mismanaged the creative potential of their staff. His conclusions, drawn from close study of dozens of successful companies and hundreds of case studies, will come as a shock to anyone who thinks you can 'just add creativity' to a business and watch the profits roll in. Because not only is creativity messy and noisy, it is almost always useless. And that's if you're doing it right.
- 08 Feb 2002
- Penguin Books Ltd
- E-Allen Lane
- London, United Kingdom