Webster's New World Business Writing Handbook

Webster's New World Business Writing Handbook

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Description

Learn how to write clearly and creatively the first time - and every time Establish good writing habits and get the reader's attention Enhance your confidence and effectiveness as a communicator Concise ...Authoritative ...and User-friendly! Effective communication is essential for professionals in every area of business today. Webster's New World Business Writing Handbook introduces you to the fundamentals of good business writing, offering you expert advice in everything from techniques for forming your thoughts to brainstorming and organizing information to proper grammar, punctuation, and usage. In no time, you'll adopt habits that will allow you to see and appreciate your progress as a writer while you learn to criticize your own work for the most dynamic and productive results.
Provides invaluable information about key business-writing areas, including finance, scientific-technical, advertising, development, and legal and contractual Covers not only business letters but also style and etiquette for both e-mail and memos, advertising copywriting, formats and organizational plans for proposals, resumes, and more Explains the principles of effective procedure writing and preparing a powerful presentation Outlines the general formats for reports Addresses the handling of employee issues and announcements Offers a clear, definitive glossary of the most commonly used business-writing terms
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Product details

  • Paperback | 384 pages
  • 187.96 x 231.14 x 22.86mm | 589.67g
  • Houghton Mifflin Harcourt Publishing Company
  • Hungry Minds Inc,U.S.
  • Indianapolis, IN, United States
  • English
  • 076456403X
  • 9780764564031
  • 1,403,010

About Richard Worth

Richard Worth has thirty years of experience as a writer and trainer. He teaches business writing to Fortune 100 companies in the United States and to major corporations in Europe.
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Back cover copy

* Learn how to write clearly and creatively the first time - and every time
* Establish good writing habits and get the reader's attention
* Enhance your confidence and effectiveness as a communicator
Concise . . .
Authoritative . . .
and User-friendly!
Effective communication is essential for professionals in every area of business today. Webster's New World Business Writing Handbook introduces you to the fundamentals of good business writing, offering you expert advice in everything from techniques for forming your thoughts to brainstorming and organizing information to proper grammar, punctuation, and usage. In no time, you'll adopt habits that will allow you to see and appreciate your progress as a writer while you learn to criticize your own work for the most dynamic and productive results.
* Provides invaluable information about key business-writing areas, including finance, scientific-technical, advertising, development, and legal and contractual
* Covers not only business letters but also style and etiquette for both e-mail and memos, advertising copywriting, formats and organizational plans for proposals, resum?s, and more
* Explains the principles of effective procedure writing and preparing a powerful presentation
* Outlines the general formats for reports
* Addresses the handling of employee issues and announcements
* Offers a clear, definitive glossary of the most commonly used business-writing terms
show more

Table of contents

Introduction. PART I: Fundamentals of Business Writing. WHY IMPROVING YOUR BUSINESS WRITING SKILLS IS SO IMPORTANT. THE PROBLEMS BUSINESS WRITERS FACE. PREWRITING. WRITING. REVISING. SUMMING UP THE WRITING PROCESS. PART II: Principles of Procedure Writing. WHAT IS A PROCEDURE? GUIDELINES FOR PROCEDURE WRITING. PREWRITING A PROCEDURE. WRITING A PROCEDURE. REVISING A PROCEDURE. FINAL WORDS ON PROCEDURE WRITING. PART III: Writing Letters and Memos. ABOUT LETTERS. ABOUT MEMOS. LETTERS AND MEMOS THAT REQUEST. SALES LETTERS THAT GET RESULTS. LETTERS OF RESPONSE. COVER LETTERS AND LETTERS OF RECOMMENDATION. COLLECTION LETTERS. LETTER TO VENDORS OR SUPPLIERS. MEMOS THAT DEAL WITH EMPLOYEE ISSUES. MEMOS THAT MAKE ANNOUNCEMENTS. MEMOS FOR POLICIES AND PROCEDURES. FINAL WORDS ON MEMOS AND LETTERS. PART IV: Writing Successful Proposals. APPLYING THE WRITING PROCESS TO PROPOSALS. RESPONDING TO REQUESTS FOR PROPOSALS (RFPS). THE LETTER PROPOSAL. GRANT WRITING. PART V: Writing Reports. USING THE THREE--STAGE WRITING PROCESS. WRITING A LONG REPORT. FINAL WORDS ON REPORT WRITING. PART VI: Writing for E--mail. THE PROS AND CONS OF E--MAIL. USING THE WRITING PROCESS FOR E--MAIL. FINAL WORDS ON E--MAIL. PART VII: Preparing Powerful Presentations. THE PERILS OF SPEECHMAKING. WHY PRESENTATIONS ARE IMPORTANT IN BUSINESS. APPLYING THE WRITING PROCESS TO PRESENTATIONS. PREWRITING A PRESENTATION. WRITING A PRESENTATION. REVISING THE PRESENTATION. DELIVERING PRESENTATIONS. VISUAL AIDS. SHORT SPEECHES FOR SPECIAL SITUATIONS. FINAL WORDS ON PRESENTATIONS. Appendix Mechanics of Writing. PARTS OF SPEECH. CONJUNCTIONS. PREPOSITIONS. CAPITALIZATION. PARALLELISM. PUNCTUATION. USAGE. SENTENCE PROBLEMS. Glossary. Index.
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