Introducing Web Design

Introducing Web Design

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Written by the author of the Internet Starter Kit (Rob Young), the Web Design Starter Kit will be structured in a similar way. It aims to be highly user-friendly and will give the reader a solid grounding in all aspects of modern web design, including the tools: HTML, JavaScript, Java and the issues to be addressed: site structure, promotion, e-commerce.show more

Product details

  • Mixed media product | 544 pages
  • 187 x 231 x 28mm | 948g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • 013028565X
  • 9780130285652

Table of contents

Contents Acknowledgements x Introduction xi How Is This Book Organized? xii How Should I Use It? xiii Icons & Conventions xiii A Few Assumptions xv PART 1 Site Design With HTML 1 First Things First 3 What Is The World Wide Web? 4 How Does Hypertext Work? 6 HTML: The Language Of The Web 8 Web Design In A Nutshell 9 Ten Rules Of Web Design 11 Choose Your Weapons 13 Expand Your Browser Collection 14 Pick Your Web Design Software 16 WYSIWYG Editors 17 HTML Markup Editors 21 Text Converters 21 Do I Need Any Other Software? 23 What's The Big Idea? 24 A Simple Web Page 27 Get Organized! 28 Make A Template File 29 Add A Title, Heading & Text 31 Be Bold (Or Be Italic...) 34 A Few More Text-Formatting Tags 35 Adding Information With Attributes 37 Aligning Whole Paragraphs 39 The Easy Way to Centre 42 DIV: The Easy Way To Align 43 Lists, Links & Special Characters 45 He's Making A List... 46 Bulleted Lists 47 Numbered Lists 49 Definition Lists 51 Linking To Other Sites 52 Linking To Particular Pages Or Files 54 Linking to Non-Web Resources 55 Creating Email Links 55 Linking To Pages On Your Own Site 57 What Next? 60 Spaces & Word Breaks 60 Special Characters 61 Commenting HTML Code 62 Colours, Fonts & Rules 65 You Too Can Have A Like Mine! 66 Named Colours Or Hexadecimal Colours? 68 The RGB Colour Model 68 Converting RGB Colours To Hex 69 Adding A Background Image 71 Caching & The Images Directory 74 Set Up Your Font Options 74 Choosing Font Faces 76 The Tag - If You Want It! 77 Adding Fonts To The Index Page 78 Horizontal Rules (OK) 80 Animated Text With 82 Getting Graphic: Images & Buttons 85 Add Spice With An Image 86 Aligning Images 88 Creating Space Around Images 89 Get The Size Right! 91 Use Alternative Text 93 Button It! Images As Links 94 Border Or No Border? 96 Alternative Text Or No Alternative Text? 97 Tables, The Number One Layout Tool 99 The Obvious Table 100 Customizing The Table Tag 102 Table Design With Internet Explorer 104 And Back To Borders... 105 Rows: Just Containers For Cells 105 Cells: What Tables Are All About 106 Tables In The Real World 107 A Typical Data Table 108 Page Layout Using Tables 110 A More Advanced Page Layout 112 Frames & Windows 115 Working With Multiple Windows 116 Naming Frames & Windows 119 Setting A Default Target With 120 Why Use Frames At All? 122 Getting Started With Frames 124 Dividing The Window: The Controls 316 The Control 317 The Control 318 Putting It All Together 319 Clickable Labelling 321 Form Restyling 321 Two Practical Uses Of Form Controls 324 Handling Form Submission 326 Submitting Forms To The Server 327 Getting Started With Java 329 Getting Equipped For Java 330 Java Versions & Compatibility 331 From Blank Page To Applet 332 An Applet Template File 332 A First Applet: Say Hello! 333 Compiling The Applet 335 Viewing The Applet 336 Colouring The Text & Background 337 Choosing A Font (From A Very Short List!) 339 Resizing The Applet 341 Drawing A Rectangle 341 Let's Get Interactive! 343 Step 1: Catching The Mouse 343 Step 2: Declaring A Global Variable 344 Step 3: Reacting To The Mouse 345 Getting Rid Of The Flicker 346 What Next? 347 Building A Button 349 Using init() To Set Variables 350 Adding Colour & Text Variables 352 Creating A 3D Border 353 Reading Web Page Parameters 354 Getting Text Parameters 355 Building A Font From Parameters 355 Setting Colours From Parameters 358 FontMetrics: Centring The Caption 360 Clickability: Reacting To Mouse Clicks 362 A Link! Getting & Using A URL 364 Java Programming Tips 367 Checking For Errors 368 Better Still: Using Default Values 370 Displaying Status Bar Messages 371 More Mouse Handling: It's A Drag! 372 Where's The Bug? 374 Get A Better Colour! 377 Double Buffering For Flicker-Free Painting 377 Displaying Images 379 Adding Sound To Applets 381 PART 4 Website Publishing & Promotion 383 From Hard Disk To Web 385 The Perfect Host 386 It's All About The Money... 387 I Know What I Want... 387 Pros & Cons Of Free Hosting 388 The Name Game 390 Option 1: Register & Transfer A Domain Name 390 Option 2: Use Web & Email Forwarding 392 Option 3: Get A Free Redirect URL 393 Tools Of The Trade 394 Uploading Your Site 395 Creating A Profile 396 You're Ready To Upload! 397 And Now...Test! 399 Shooting Your Troubles 400 Hit Hunting: Promoting Your Site 403 No Excuses! 404 Know Your Competition 404 Getting Listed With Search Engines 405 Choosing Your Keywords 406 Working With Robots 408 Submitting To Search Engines 409 Automatic Site Submission 410 Be Friendly: Link Exchanges 413 Using Banner Advertising 413 Announce It! 416 Getting Sticky: Adding Extra Value 418 So... Has It Worked? 419 Tiny Acorns, Mighty Oaks 421 What Do You Think? 422 Creating A Members-Only Area 424 Customer Service? It's Easy! 425 Phone Me: Real Time Contact 426 Getting Equipped For E-Commerce 427 Chargebacks & CNP Transactions 430 Keep It Legal! 432 Copyright: Theirs & Yours! 432 Claiming Trademarks 432 Deep Linking 433 Privacy & Data Protection 434 Appendices 437 HTML Tag Reference 439 HTML Colour Names 473 Special Characters In HTML 477 CSS Style Properties 483 Fonts 484 Text Formatting 485 Backgrounds 486 Borders & Outlines 487 Margins & Padding 488 Lists 489 Dimensions 489 Layout & Positioning 490 Tables 491 Other 491 UK Web Hosting Companies 493 Useful Websites 497 HTML & General Reference 498 Graphics 498 Flash 499 JavaScript 500 Dynamic HTML 500 Java 501 CGI 501 Guestbooks, Counters & Statistics 501 Forums, Chat & Other Content 502 Domain Name Registration 503 Website Promotion, Marketing & Advertising 503 Cool Site Collections & Awards 504 E-commerce & Business 504 Shareware Directories 505 Search Engines 505 Index 507show more

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