Web Design Companion for the Digital Artist

Web Design Companion for the Digital Artist

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The Against the Clock Companion Series was designed to work together with application-specific training and skills development books. The books in the series provide background in fundamental design and artistic issues and complement the hands-on, skills-based approach of the Against the Clock applications titles. Courses can be found in Office Information Systems, Computer Science, and Fine Arts Departments, as well as Continuing Education, Journalism, and Printing and Lithography.

Today's web design and site management tools have come a long way toward providing even inexperienced designers the tools they need to build complex pages. Little energy is focused, however, on making those pages look good. Simply having functional buttons, images, and even animations on your pages doesn't address fundamental design issues. What looks good? What works best at getting the viewer's attention? These questions and many others are the subject of the Web Design Companion for the Digital Artist. Starting with basic browser display issues, and moving on through the proper use of type elements, positioning and formatting of graphic objects, the inclusion of rich media objects, this book is a powerful addition to any application-specific web design text. Focusing on balance, readability, and effectiveness, this companion book is sure to improve the results of the reader's efforts.
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Product details

  • Paperback | 185 pages
  • 177.8 x 235 x 9.4mm | 303.91g
  • Pearson
  • United States
  • English
  • 0130973556
  • 9780130973559

Table of contents


1. The Internet.

What Is the Internet? The Delivery Strategy. The Backbone. Services on the Internet. Accessing the Web. Getting Online. Software. Searching the Web.

2. How Web Pages are Built.

HTML. Web Page-Layout Programs. Cascading Style Sheets.

3. Site and Navigation Design.

Site Development. Selecting an Appropriate Site Structure. Interface and Navigation. Navigation Styles.

4. Creating and Publishing Your Sites.

Strategic Planning. Tactical Planning. Publishing.

5. Web Page Design.

Page Size. Content. Creating Containers for Your Content. Pages with Graphics: Visual Hierarchy. Page Layout.

6. Color.

Color Models. Web-Safe Colors.

7. Graphics.

File Types. Creating Backgrounds. ALT Text. General Guidelines. Rollover Techniques and CSS.

8. Web Typography.

Displaying Type on Web Pages. Fonts and Font Specification. @CHAPTER 9. = Multimedia and Interactivity.

Multimedia. Forms.

Final Thoughts.



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Review quote

"Calling this Web Design Companion is good truth in advertising. This book definitely accomplishes what it sets out to do, and would serve well as an introduction to good design and basic mechanics on the Web." - Franklin Einspruch, International Fine Arts College

". . . the author does an exceptional job o f presenting the material. l especially like the examples used to explain the topics ...coverage of critical concepts for the Web design class, excellent use o f real-world examples throughout the text, and topics short enough to be a supplement to the application text." - Luis Lopez, St. Philip's College
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About Inc. Against the Clock

Gary Poyssick, co-owner of Against The Clock, is a well-known and often controversial speaker, writer, and industry consultant who has been involved in professional graphics and communications for over 15 years.

A respected author, Poyssick penned the highly-popular Workflow Reengineering (Adobe Press), Teams and the Graphic Arts Service Provider (Prentice Hall), Creative Techniques: Adobe Illustrator, and Creative Techniques: Adobe Photoshop (Hayden Books).
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