We, Me, Them and it : The Power of Words in Business
Words are a neglected resource in business life. They are available to us all; we can decide to use them well or badly. But most of the time we take words for granted and regard them purely as functional - "They're a bit like electricity - you need them to run a company but there's not much you can do to use them differently from anybody else." But the truth is that words can be used to give your business competetive advantage. So why ignore them? In this insightful work, leading corporate identity expert John Simmons demonstrates the power of words to move people - from employees to customers, to suppliers and the media. On a practical, individual level, the book shows managers how to write inspiring business proposals, memos and letters that will make a difference. Moreover, Simmons examines ideas and examples of the use of words and language within the overall management of a company's identity.
- Paperback | 255 pages
- 170 x 206 x 18mm | 498.96g
- 02 Dec 2000
- Cengage Learning, Inc
- Texere Publishing
- Florence, United States
About John Simmons
John Simmons is a director of Interbrand Newell and Sorrell, one of the world's leading brand and corporate indentity consultants. He works with many larg companies - most recently Marks & Spencers, Waterstones, Royal Mail and Cable & Wireless.
Table of contents
We - the trouble with words; me - something inside; them - is there anyone out there?; is - telling stories; finale.
John Sorrell, Chairman, UK Design Council 1995-2000 When I first met John Simmons eighteen years ago I realised that he had a special gift in the way that he used words. I gradually discovered that he also had a rare ability to share his talent. John shows that the power of words can give you and your company new clarity, a special style and greater differentiation in an increasingly competitive world. Michael Wolff, Identity Guru John Simmons will inspire you to think again about words, to appreciate them with a sharp consciousness of their power and to use them as the most effective and accurate tools that exist in our universe. David Norgrove, Director, Marks & Spencer I read it with growing delight, for its clarity, good sense and John's obvious pleasure in language. FHM (South Africa), October, 2001 This book is sure to prove inspiring to all businessmen.