Watercolor Fashion Illustration

Watercolor Fashion Illustration : Step-by-step techniques for illustrating fashion and figures in watercolors

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Learn to paint outstanding fashion watercolors with expert guidance from a leading fashion illustrator.

Watercolor is a wonderful medium for figure and fashion as it creates loose, impressionistic results that capture the essence of a look without getting too bogged down in the details. In this complete course, professional fashion illustrator Francesco Lo Iacono shows you how to master creating delicate, beautiful fashion illustrations.

The book begins with the best tools and materials, from paints and brushes to pencils, paper and more. You'll then explore simple watercolor techniques such as washes, wet-on-wet, wet-on-dry, and using the white of the paper. Francesco then goes on to teach you about lighting and shading, which can have a dramatic effect on your work. And finally in the front section, you'll learn about colour, how to create palettes, how to mix colours and achieving a range of skin tones.

Once you've covered these fundamentals, Francesco explores the key elements of illustrating fashion, with guidance on how to approach both male and female faces, a wide variety of hair types and styles, different male and female poses, and how to draw and paint garments, reflecting tailoring, drapery, volume, texture and patterns.

Twenty step-by-step projects then take these building blocks and show you how to use them to create beautiful fashion watercolors, starting with easier subjects and building in complexity as your confidence grows. You'll begin by painting handbags and shoes without models before starting to introduce figures. The range of subjects included covers all angles, from full figures front on and in profile to close-up make-up and beauty illustrations. You'll also learn how to create dynamic compositions for editorial fashion illustration. Finally, Francesco covers the best ways to digitize and retouch your work, how to incorporate other media alongside your watercolors, how to work live at fashion events and how to take everything you've learned to develop your own personal style of fashion illustration.

Francesco's clients include fashion brands Dior, Gucci, and Louis Vuitton - and with this book you'll have all the tools you need to become an A-list fashion illustrator too.
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Product details

  • Paperback | 144 pages
  • 216 x 280 x 17.78mm | 657.71g
  • Newton Abbot, United Kingdom
  • English
  • 350 Illustrations, unspecified
  • 1446308731
  • 9781446308738
  • 362,856

Table of contents

Foreword 4


Using this book 6

Tools and materials 8


Approaching the blank page 12

Mixing your paints 13

Practice exercises 14

Understanding lighting and shading. 16

Understanding color 19


Working in the fashion industry 24


General features 26

Women's faces 30

Men's faces 31

Hair 32

Painting beautiful hair 33


The body 35

Examples 38


Exploring fabrics and textures 41

Prints and patterns 43


Canvas tote bag 46

Wedge platform shoe 48

Gown on mannequin 50

Womenswear head to toe 54

Menswear head to toe 58

Girl with bag 62

Eye makeup 66

Girl with hat 70

Woman in print dress 76

Boy with hat 80

Perfumes 84

Focus on beauty 86

Girl with sunglasses 92

Man in print shirt 96

Vintage jewelry 100

Menswear composition 102

Catwalk moment 108

Close-up beauty look 112

Womenswear composition 118

Editorial with background 126


Digitizing your work 132

Mixed media 136

Working live 138

Developing personal style 141

About the author and acknowledgements 142

Index 143
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Review quote

"As in the arts, fashion illustration has had its master watercolour artisans, including the infamous David Downton, an avid watercolour and ink draftsman, Antonio Lopez and Kenneth Block, who captured the fashion figure with the most direct and considered brush strokes. Francesco is bringing this medium into a modern era, combining the skills of watercolour and technology to edit and refine his final outcomes. His rich, vivid tones always delight, leaving the viewer with a taste in the mouth for more after every sitting. Like Francesco as a young boy, revealing the rainbow palette of his first watercolour set, this book will give you the possibility to make your own marks and tell your own story." -- Patrick Morgan "This book is packed with handy tips and tricks that are worth their weight in gold, the kind of instructions that only someone who has a lot of experience in the medium can give." * London Runway Fashion Magazine *
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About Francesco Lo Iacono

Francesco Lo Iacono is an Italian illustrator based in London. His clients include Dior, Louis Vuitton, Gucci, Fendi, JW Anderson, Bottega Veneta, Salvatore Ferragamo, Ted Baker, Paul Smith, Paris Fashion Week, GQ Mexico, Selfridges and Harvey Nichols. He also tutors a monthly Fashion Life Drawing Class at the Cass Art flagship store in Islington, London.
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Rating details

3 ratings
4 out of 5 stars
5 33% (1)
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3 33% (1)
2 0% (0)
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