Watercolor Fashion Illustration

Watercolor Fashion Illustration : Step-by-step techniques for illustrating fashion and figures in watercolors

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Learn to paint outstanding fashion watercolors with expert guidance from a leading fashion illustrator.

Watercolor is a wonderful medium for figure and fashion as it creates loose, impressionistic results that capture the essence of a look without getting too bogged down in the details. In this complete course, professional fashion illustrator Francesco Lo Iacono shows you how to master creating delicate, beautiful fashion illustrations.

The book begins with the best tools and materials, from paints and brushes to pencils, paper and more. You'll then explore simple watercolor techniques such as washes, wet-on-wet, wet-on-dry, and using the white of the paper. Francesco then goes on to teach you about lighting and shading, which can have a dramatic effect on your work. And finally in the front section, you'll learn about colour, how to create palettes, how to mix colours and achieving a range of skin tones.

Once you've covered these fundamentals, Francesco explores the key elements of illustrating fashion, with guidance on how to approach both male and female faces, a wide variety of hair types and styles, different male and female poses, and how to draw and paint garments, reflecting tailoring, drapery, volume, texture and patterns.

Twenty step-by-step projects then take these building blocks and show you how to use them to create beautiful fashion watercolors, starting with easier subjects and building in complexity as your confidence grows. You'll begin by painting handbags and shoes without models before starting to introduce figures. The range of subjects included covers all angles, from full figures front on and in profile to close-up make-up and beauty illustrations. You'll also learn how to create dynamic compositions for editorial fashion illustration. Finally, Francesco covers the best ways to digitize and retouch your work, how to incorporate other media alongside your watercolors, how to work live at fashion events and how to take everything you've learned to develop your own personal style of fashion illustration.

Francesco's clients include fashion brands Dior, Gucci, and Louis Vuitton - and with this book you'll have all the tools you need to become an A-list fashion illustrator too.
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Product details

  • Paperback | 144 pages
  • 216 x 280mm
  • Newton Abbot, United Kingdom
  • English
  • 1446308731
  • 9781446308738
  • 65,197

Table of contents

Introduction Tools and materials

Exploring watercolour: wash, wet on wet, wet on dry, washes, line and tone
Understanding lighting and shading
Understanding colour: colour theory, creating palettes, skin tones, mixing colours

Drawing garments


Tote bag
Dress on mannequin
Woman profile head to toe
Man head to toe
Woman side view with bag
Eye make-up
Woman close up with hat
Woman in print dress
Man with hat
Man in print shirt
Lips make-up
Menswear composition
Catwalk moment
Beauty close up
Womenswear composition
Editorial illustration

Digitizing and retouching your work
Developing your personal style
Mixed media
Working live

About the author
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Review quote

"As in the arts, fashion illustration has had its master watercolour artisans, including the infamous David Downton, an avid watercolour and ink draftsman, Antonio Lopez and Kenneth Block, who captured the fashion figure with the most direct and considered brush strokes. Francesco is bringing this medium into a modern era, combining the skills of watercolour and technology to edit and refine his final outcomes. His rich, vivid tones always delight, leaving the viewer with a taste in the mouth for more after every sitting. Like Francesco as a young boy, revealing the rainbow palette of his first watercolour set, this book will give you the possibility to make your own marks and tell your own story." -- Patrick Morgan
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About Francesco Lo Iacono

Francesco Lo Iacono is an Italian illustrator based in London. His clients include Dior, Louis Vuitton, Gucci, Fendi, JW Anderson, Bottega Veneta, Salvatore Ferragamo, Ted Baker, Paul Smith, Paris Fashion Week, GQ Mexico, Selfridges and Harvey Nichols. He also tutors a monthly Fashion Life Drawing Class at the Cass Art flagship store in Islington, London.
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