Brand New:Shape of Brands to Come
Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.
- Paperback | 200 pages
- 174 x 230 x 22mm | 479.99g
- 04 Jul 2014
- Thames & Hudson Ltd
- London, United Kingdom
Olins . . . welcomed the debate of his ideas over the power of branding. There s no doubt that the prescient Olins has left a yawning gap in the world of branding. His final book, at least, should see the rest of us well into the future." There's no doubt that the prescient Olins has left a yawning gap in the world of branding. His final book, at least, should see the rest of us well into the future.