Wally Olins: Brand New

Wally Olins: Brand New : The Shape of Brands to Come

3.89 (64 ratings by Goodreads)
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Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.show more

Product details

  • Paperback | 200 pages
  • 174 x 230 x 22mm | 479.99g
  • Thames & Hudson Ltd
  • London, United Kingdom
  • English
  • 050029139X
  • 9780500291399
  • 122,361

Review quote

There's no doubt that the prescient Olins has left a yawning gap in the world of branding. His final book, at least, should see the rest of us well into the future.show more

Rating details

64 ratings
3.89 out of 5 stars
5 33% (21)
4 36% (23)
3 20% (13)
2 9% (6)
1 2% (1)
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