W.D. & H.O. Wills and the development of the UK tobacco Industry
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W.D. & H.O. Wills and the development of the UK tobacco Industry : 1786-1965

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Description

This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills.


Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company. Having played such a leading role in the development of the UK tobacco industry, Willis' book is more than the history of a single firm, it also provides an important study of a leading consumer goods industry. Drawing on aspects of economic theory, the author examines the firm's development in the light of general aspects of business history.


This major study was first published in 1973.
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Product details

  • Paperback | 544 pages
  • 159 x 235 x 28.45mm | 748g
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • 113886174X
  • 9781138861749

Table of contents

Part I : 1786-1901


1. Origins and background


2. Growth and stagnation


3. A new generation and a new firm


4. Ricketts, Wills and Co


5. New Markets


6. Expansion


7. Invention, innovation and the Bonsack Cigarrette making machine


8. Penny cigarettes and market leadership


9. 'Cutting' and competition


10. Wills dominant


11. War and peace


12. Employer's, employees and welfare, 1860-1901


13. Business enterprise and business success


Part II: 1901-1965


14. Federal status


15. New competitors and the coupon war


16. Price leadership and technical innovation


17. Wills in Ireland


18. Wartime control and the return to a free market


19. Reorganization and the marketing revolution
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