Volkswagen Beetle
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Volkswagen Beetle

3.8 (5 ratings by Goodreads)
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Description

Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.show more

Product details

  • Paperback | 64 pages
  • 150 x 206 x 8mm | 160g
  • Bloomsbury Publishing PLC
  • Shire Publications
  • London, United Kingdom
  • English
  • 30 b/w; 40 col
  • 0747814473
  • 9780747814474
  • 829,062

About Richard Copping

Lifelong Volkswagen enthusiast Richard A. Copping has written well over twenty books covering a variety of models, and regularly contributes articles to a number of magazines. He also wrote VW Camper and Microbus for Shire.show more

Table of contents

Introduction / A Car for the Masses: 1933-45 / A British Volkswagen: 1945-8 / The `King of Wolfsburg': 1948-68 / Poor Management and New Beetles: 1968-78 / The Lasting Legacy: 1978-2003 and Beyond / Further Reading / Places to Visit / Indexshow more

Rating details

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