Visual Research : An Introduction to Research Methodologies in Graphic Design
Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.
- Paperback | 224 pages
- 216 x 298 x 24mm | 1,120.37g
- 01 Nov 2011
- Bloomsbury Publishing PLC
- AVA Publishing SA
- Lausanne, Switzerland
- 2nd Revised edition
- 250 colour illus
Back cover copy
"Visual Research: An Introduction to Research Methodologies" is a guide to the practice of researching for graphic design projects.The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.
About Ian Noble
Ian Noble has worked as an editorial designer and design writer. He is now director of research and postgraduate programs within the School of Graphic Design at the London College of Communication, UK. Russell Bestley recently completed a PhD on the second generation of UK punk and graphic design. He is a senior lecturer at the London College of Communication, UK.
Noble and Bestley have produced an amazing book: broad in scope, thorough in its explorations of the many dimensions of visual research, well organized and clear in its exposition, it is the best reference for anybody wanting to get a clear panorama of what visual research can mean. * Jorge Frascara, author and educator, USA * This book demystifies a variety of complex graphic design methodologies, making them understandable and compelling. An invaluable companion for any graduate level graphic design student, or instructor, it offers in-depth intelligent models, examples, background reading and explanations of strategies and approaches for employing visual research in the process of making graphic design. Definitive proof that graphic design is not dumb! * Michael Worthington, California Institute of the Arts, USA. Author of Two Lines Align * Research through, for, by, on and with design. In an age where design seems to be too important to be left only to designers, such a contemporary, deep, vivid and accessible speculation on visual research is like honey to bears. * Omar Vulpinari, Director of Expanded Media Fabrica, Vice President Icograda * This book is an excellent and comprehensive resource for understanding the power of design research and methodologies. The text clearly frames the creative process in the context of relevant theoretical discourse; case studies challenge readers to reconceive of design making, and exercises provide connection between ideas and practice. * Aaris Sherin, St. John's University, New York, USA * Visual Research is a stimulating introduction to the theories, processes, systems and artefacts that comprise our symbolic and material landscapes. Both explanatory and celebratory, Visual Research offers its readers definitions, examples, sources and suggested assignments to inspire alternative paths to a critically reflective and socially engaged practice. This second edition furthers and improves upon the work of the first edition, a book that I have used as a text for fourth-year graphic design students at the University of Minnesota, USA. It's also appropriate for students pursuing studio-oriented graduate degrees; their own visual experiments will have fresh benchmarks in the conceptual designs included in Visual Research. * Steven McCarthy, University of Minnesota, Minneapolis-St Paul, USA * Visual Research is an indispensable sourcebook with a focus on creative applications for design theory. It's hugely useful for students looking to extend their practical work and really inspirational. * Jonathan Hitchen, Manchester School of Art, UK * The word 'research' sounds to many like an 'academic' exercise but this book is firmly grounded in graphic design practice. Visual Research gives graphic design students and working designers alike a great introduction to concepts and methods that will make their work smarter, more interesting, and more useful. * Gunnar Swanson, graphic designer, educator, and design writer * Visual Research is one of the most comprehensive, engaging and useful books of its kind. The text guides the reader through the creative process in a relevant and accessible way that clearly relates to the way design professionals and design students work. Throughout it highlights inspirational projects to illustrate the concepts covered, and on this level works as an engrossing archive. * Neil Leonard, The Arts University College at Bournemouth, UK. Author of Basics Graphic Design: Research Methods *
Table of contents
Foreword. Introduction. How and why?: Research Methodologies; Process and Product; Design Commentators; Key Concepts: The Designer as Author. Design Literacy: Visual literacy in Design Practice; Case Study 01- Visual Grammar; Key Concepts: Connotation and Denotation; Exercises: Design Literacy. Analysis and Proposition: Research and Design; Feedback and Evaluation; Language and Identities; Key Concepts- Rhetoric; Case Study 02- Emotionally Vague; Case Study 03-Bibliospot; Key Concepts-Structuralism and Semiotics; Exercises- Design Analysis. Theory in Practice: Engaging with Visual Research; Graphic Authorship; Key Concepts- Post-structuralism; Case Study 04- The English; Case Study 05- An Inventory of Loss; Key Concepts- Rubbish Theory; Exercises- The Practice of Theory. Audience and Message: Receiving End; The Construction of Meaning; Two-way Communication; Case Study 06- Hybrid Novels; Case Study 07- Cypriot Identity; Key Concepts- Fitness Landscape; Exercises- Are you receiving me?. Process and Materials: Practical Considerations; Tactility and Usability; Case Study 08- Mary; Case Study 09- Message as Flux; Key Concepts- Affordance; Exercise- Text Messages. Synthesis: The Process of Synthesis; Case Study 10- Memorial; Case Study 11- Happiness - todayifeel; Key Concepts- Modernism and Postmodernism; Exercises- Practical Methods. Appendices: Acknowledgements; Further Reading; Index; Picture Credits.