Visions of Modernity
39%
off

Visions of Modernity : American Business and the Modernization of Germany

3 (5 ratings by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 4 business days
When will my order arrive?

Description

In much the same way that Japan has become the focus of contemporary American discussion about industrial restructuring, Germans in the 1920s debated economic reform in terms of Americanism and Fordism, seeing in the United States an intriguing vision for a revitalized economy and a new social order. During the 1920s, Germans were fascinated by American economic success and its quintessential symbols, Henry Ford and his automobile factories. Mary Nolan's book explores the contradictory ways in which trade unionists and industrialists, engineers and politicians, educators and social workers explained American economic success, envisioned a more efficient or "rationalized" economic system for Germany, and anguished over the social and cultural costs of adopting the American version of modernity. These debates about Americanism and Fordism deeply shaped German perceptions of what was economically and socially possible and desirable in terms of technology and work, family and gender relations, consumption and culture. Nolan examines efforts to transform production and consumption, factories and homes, and argues that economic Americanism was implemented ambivalently and incompletely, producing, in the end, neither prosperity nor political stability. Vision of Modernity will appeal not only to scholars of German History and those interested in European social and working-class history, but also to industrial sociologists and business scholars.show more

Product details

  • Paperback | 336 pages
  • 156.2 x 234.7 x 22.4mm | 537.46g
  • Oxford University Press Inc
  • New York, United States
  • English
  • tables
  • 0195088751
  • 9780195088755
  • 2,043,742

Review quote

stimulating and wide-ranging new study...the real interest in Nolan's study lies less in her discussion of production itself than in the issue of social engineering and the creation of the 'rational family * German History *show more

Rating details

5 ratings
3 out of 5 stars
5 0% (0)
4 20% (1)
3 60% (3)
2 20% (1)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X