Viewpoint : An Introduction to Travel, Tourism, and Hospitality

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For introductory courses in Travel and Tourism.This comprehensive exploration of the fields of transportation, travel, tourism, and hospitality-as a whole industry-features exceptionally accurate and up-to-date information on the products, procedures, technology, and careers in each field-based on the author's extensive experience as a member of the training department in the world's largest travel organization.
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Product details

  • Paperback | 414 pages
  • 205.7 x 274.3 x 17.8mm | 975.23g
  • Pearson
  • United States
  • English
  • 4th edition
  • 0130987875
  • 9780130987877

Table of contents

Introduction. 1. Places and People-Destination Geography. 2. The North American Aviation System. 3. Airports-Gateways to the World. 4. The International Experience. 5. Travel by Rail. 6. Travel by Road. 7. Cruising. 8. Travelers at Rest-The Hospitality Industry. 9. Touring the World. 10. Meetings and Incentives. 11. Marketing, Sales, and Services. 12. Careers. Appendixes. Bibliography. Glossary. Index.
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About Nona Starr

Nona Starr. Nona Starr's professional experience includes 30 years of agency sales and management, tour planning and escorting, meeting planning, teaching and directing programs at schools and colleges, speaking and leading seminars for industry organizations, and conducting management, destination, and training at sea programs as project manager for leisure training for Thomas Cook and as a training specialist for American Express. She has written materials for American Airlines, TWA, IATAN, the Holland Travel Professional Program for the Netherlands Board of Tourism, and books and manuals for the Institute of Certified Travel Agents (ICTA). While working for ICTA, she was director of curriculum development for the CTC program, coauthored the original Travel Career Development text, and as vice president of project development created the Destination Specialist series. Recent publications include Exploring the World, Geography for the Travel Professional, and the South Pacific Destination Specialist manuals. Stan's educational background includes a B.S. in psychology from the College of William and Mary and an M.A. in education in the field of travel and tourism from George Washington University. She is a CTC and a CLIA Cruisemaster.
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